Posted by BBN Central on 17th Mar 2023
The Courageous CMO: Prioritises brand building
It's more important than ever to be remembered. In our fourth of a nine-part series of blog posts celebrating the
READ MORENow streaming – BBNmixtape – a podcast for B2B Marketers
Posted by BBN Central on 29th Sep 2021
BBN is incredibly excited to launch BBNmixtape – a new podcast for B2B marketers.
In every episode, we cut through the clutter of information to deliver insights and wisdom for creating lasting impact through B2B marketing.
Subscribe or follow the BBNmixtape channel through your favourite podcatchers to hear and learn from the experience of BBN leaders in areas such as account-based marketing, brand strategy, channel partner marketing, and creativity in B2B (it’s a thing).
In the first two episodes now streaming, we look at doing more with a lot less when opportunities blossom through account-based marketing.
EPISODE 1 – Do more with less
Opportunities blossom with Account-based Marketing
Over 95% of marketing-generated leads in B2B never yield sales results – a failure rate that is unlikely to be tolerated in an era of diminishing marketing budgets. We hear from Andrew Haussegger, co-founder and CEO from our BBN partner in Australia (Green Hat), why ABM is the only way forward to garner new leads and retain existing clients.
EPISODE 2 – Know ’em inside out
Enliven Account-based Marketing with Research and Insights
With marketing budgets slashed, and trade shows and exhibitions frozen in a post-pandemic world, focused marketing efforts like ABM rule the day. Our guest, Prajwal Gadtaula, Founder & CEO at BBN Partner, Business Brainz, shares how customised, in-depth desk research reports can help marketers get the best out of their ABM efforts.
If there’s one podcast you must listen to as a B2B marketer, it’s this. New episodes drop every 2nd and 4th Tuesday of the month. Go to your favourite podcatcher below and stay subscribed.
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Posted by BBN Central on 29th Sep 2021
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