Posted by BBN Central on 10th Nov 2023

ABM Readiness – Part I

So, what exactly is Account-Based Marketing? Account-Based Marketing (ABM) is a B2B marketing strategy that uses intent keywords to create

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Posted by BBN Central on 1st Dec 2021

5 common ABM mistakes marketers make (and how to fix them)

In this blog post, Our Belgian partner Handlangers share what they’ve learned as they've tried, tested and perfected their approach

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Brand Value in B2B Marketing

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The Courageous Marketer: A guide for the fearless

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Posted by BBN Central on 13th Mar 2023

Become an ABM Shark with Insights

With marketing budgets slashed in a post-pandemic world, focused marketing efforts like ABM rule the day. Organisations often jump on

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    Posted by BBN Central on 29th Sep 2021

    Now streaming – BBNmixtape – a podcast for B2B Marketers

    BBN is incredibly excited to launch BBNmixtape - a new podcast for B2B marketers. In every episode, we cut through

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