Posted by BBN Central on 23rd Apr 2024
Quality Over Quantity: A Strategic Content Investment
Welcome to the fourth instalment in our series of seven articles, each dedicated to exploring smart investment strategies for fearless
READ MOREPosted by BBN Central on 3rd Aug 2021
Refreshing a brand and setting it up for smooth sailing to align with the business direction can be a challenge for B2B marketers.
Identifying and presenting the case for change can be harrowing. To begin, alignment to the business objectives must be carefully considered and presented to key decision-makers with absolute belief and positive prediction. Qual and quant, historic and predicted metrics will support the case. Deliver with the mind of a CFO and the goals of an entrepreneur so that key stakeholders recognise your passion to embark on a refreshing change to the brand for focused growth reasons.
Justification for a refreshing brand review might reveal itself with the following triggers.
One or a combination of these areas can affect future growth. Conducting a brand health audit, CX research, and reviewing the brand can support your case and reveal further insights to inform the brand strategy.
Insights can be revealing, embrace the good and the ugly. Consider this a chance to build a brief to fill in gaps for a cohesive brand framework. We envy and rank the successful brands and creative wins of Apple, Microsoft, Google and Samsung – all have cohesive brand frameworks that support marketing to succeed.
If time is of the essence, and finding time is more challenging than ever, it’s wise to enlist a B2B Brand team to support change and build a framework. Address commonly overlooked areas such as the brand story, architecture, essence, code, proposition, personas, visual strategy etc. Set a stakeholder deadline, create a resource, share it with those responsible to amplify the brand into the future.
If you need help reviewing and assessing your current brand health, then let us have our brand management team give you a call.
About the authorRochelle Sanko is our resident brand expert in Australia. She brings more than two decades of industry experience in brand and creative strategy, brand creation, evolution, and ongoing management. Rochelle has led creative studios in Australia and New Zealand, assisting a diverse range of B2B and B2C brands to push boundaries and communicate their proposition effectively across the entire customer journey. |
Posted by BBN Central on 3rd Aug 2021
We've gathered thoughts and expertise from our top strategists to bring you this insightful publication in B2B marketing. Get our e-Book to understand how you can build brand value in your organisation.
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Subscribe nowPosted by BBN Central on 23rd Apr 2024
Welcome to the fourth instalment in our series of seven articles, each dedicated to exploring smart investment strategies for fearless
READ MOREPosted by BBN Central on 12th Apr 2024
Welcome to the third instalment, focusing on smart investment strategies for fearless marketers aiming to win market share in the
READ MOREPosted by BBN Central on 29th Mar 2024
Since the introduction of Sora, OpenAI's text-to-video model, the worlds of AI and marketing have been abuzz. It's being called
READ MOREPosted by BBN Central on 19th Mar 2024
Account-Based Marketing (ABM) has rapidly gained traction in the B2B marketing world, promising personalized and efficient strategies to win over
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