Posted by BBN Central on 7th Apr 2023

AI is a disruptor. So is imagination.

President of Bader Rutter, David Jordan shares his thoughts on Artificial Intelligence (AI) and its role in B2B Marketing. As

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Posted by BBN Central on 18th Nov 2021

Why brand building matters to performance marketing

In an era of sophistication, specialisation and globally distributed teams, we have two camps in marketing now, brand marketers and

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Brand Value in B2B Marketing

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The Ultimate Guide to Content Marketing

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Posted by BBN Central on 27th May 2022

B2Braver. B2Bolder. B2Better

David Jordan, President of Bader Rutter, shares some of his thoughts on how important emotion is in B2B Marketing and

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    Posted by BBN Central on 3rd Aug 2021

    Identifying readiness for brand change

    Refreshing a brand and setting it up for smooth sailing to align with the business direction can be a challenge

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