AccountInsight and BBN Embark on Strategic Partnership

NEWS: BBN continues its expansion by announcing a new strategic partner

BBN, the world’s number one international B2B marketing and communications agency, has continued its growth with the appointment of a new strategic partner, AccountInsight.

As leaders in account-based advertising, AccountInsight will enable BBN to strengthen its programmatic advertising services. Founded by former WPP executives, AccountInsight was first established within media buying group, GroupM, meaning BBN will be able to tap into the power of programmatic ads and provide improved precision and results for clients.

BBN’s strategic partners are experts in certain areas of business-to-business (B2B) marketing and work as an added value resource for clients and agencies across all 52 global locations.

Thomas Hubner Portrait 1


Thomas Hübner, CEO & Co-Founder of AccountInsight, said, “We strongly believe that in BBN we have found the perfect match of skills and advanced B2B thinking, and we are proud to provide our best-in-class programmatic B2B platform to BBN and its agency partners.

AccountInsight was incubated from media and B2B and we truly believe that together we can add another string to the BBN bow; generating new clients, improving client satisfaction and increasing the agency revenue at the same time.”








Zoë Elmore, Head of Media, BBN UK London (True), said: “At BBN, we pride ourselves in offering cutting edge B2B advertising solutions for our clients – and AccountInsight breaks the mould in providing a best-in-class ABM platform, rooted in technology and backed by proven data.

This strategic partnership with the AccountInsight team will add a hugely valuable dimension to how we as an agency support our clients and keep them on the forefront of B2B media innovation.”





Photo by Coffee with Joshua on Unsplash

Do check out

Learn what ABM is – and why it’s getting so much attention.



1 email a month, EXCLUSIVE stories, and 10 minutes of your time.

Subscribe now


BBN expands its partnership in Asia Pacific

The addition of two specialist B2B marketing agencies solidifies BBN's presence in Asia Pacific. We're delighted to have added two


From Insights to Action: Navigating Data-Driven Marketing

In B2B marketing, the compass that points businesses towards success is increasingly data-driven. Here at BBN, we've been keenly observing


Why Wise Recruitment Matters in Marketing

A survey confirms that CMOs and marketers are now recognised for their increasingly important role in the company. This pushes


The Transformation of Marketing Leadership to Profit Powerhouse

In the ever-evolving business landscape, marketing leadership is at a pivotal crossroads. Today, marketing leaders must step up and take

Share via
Copy link