Posted by BBN Netherlands on 19th May 2020
Companies have been contacting us in search of new ways and solutions to connect with prospects lately. They are used to contacting people through the event channel. Agreed, it’s a strong lead generation approach. The combination of modern marketing techniques and events can strengthen each other. It has proven to deliver success. At the moment, however, most events are postponed and fewer events are organised for obvious reasons.
When looking for an alternative you should consider using LinkedIn and LinkedIn related techniques to enable the first (germ-free) handshake. We’ve been implementing these techniques for a couple of our customers for some years now. We’ve learned a lot and we would like to share 7 important findings on why to use these techniques.
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About the authorCarl Derks is a Marketing Architect Consultant at Referro for B2B businesses on branding, communication, campaigning, marketing automation processes, personas, the buyer’s journey and the influencing model utilising several modern digital tools. |
Posted by BBN Netherlands on 19th May 2020
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