My last blog was about the big long idea. The B2B idea spans across mind space, media space, and time. Read more
Bart Stovers - BBN Netherlands
Take action now, your market is finite……. How leaky is your lead funnel? Lead management is currently a hot topic Read more
The power of a new business point of view New points of view change our life. You could describe Steve Read more
As with many things in marketing, a ‘Big Long Idea (BLI)’ is an English term that probably doesn’t translate that Read more
What does thought leadership stand for and what does it mean to the marketeer and his company if they would Read more