BBN Partner expands into Malaysia

GetIT Comms expands to Kuala Lumpur, bringing regional marketing expertise to Malaysian technology companies and telcos.

Singapore, 8 February 2019 – BBN’s partner in Singapore,  GetIT Comms,  has opened a new office in Kuala Lumpur, bringing its go-to-market solutions including content marketing, demand generation, lead nurturing and account-based marketing to serve technology and telecom businesses in Malaysia.

Established in 1998, GetIT Comms is headquartered in Singapore. The agency became a BBN partner in 2014 and in 2015, commenced operations in Bangalore, India.

“We have been serving technology industry leaders and telcos for over 19 years in the Asia-Pacific region, and have been serving our clients in Malaysia since 2016. Over the years, we have developed best practices to deliver ROI-based marketing campaigns to our clients, and we see the growing demand for this expertise in Malaysia. In addition, the similar cultural and business contexts also make KL and Malaysia a good fit for us,” says Anol Bhattacharya, Group CEO & Director.

Leading the charge in Kuala Lumpur is Iriani Kamaluddin as Country Manager.

Iriani has over 16 years of marketing experience in the Telecommunications, Big Data Analytics, E-Commerce and Publishing industries. She has held local, global and regional positions in Ericsson and Maxis and was the former Marketing Director at SAS in Malaysia.

“With the acceleration of competition for Enterprise customers, technology companies are looking for sales and marketing solutions that can deliver better ROI and better quality leads faster. By employing B2B technology marketing best practices that have been tried and tested in other markets, our clients in Malaysia now have access to this expertise delivered by a team with local market experience,” Iriani adds.

Elaborating further,

“Our team of technology editors and performance marketers understand technology and that is something our clients appreciate as it speeds up the content creation process and enables us to design better campaign strategies.”

BBN’s Executive Director, Annette Fernandes-Poyser added,

“Following our expansion into Japan last year, this growth from our partner in Singapore, brings a timely increase to BBN’s global footprint and enhances our capabilities and reach in the Asia Pacific region.”

To learn more about BBN partners around the world, check out our 43 office locations

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