10 questions you should ask B2B agencies pitching for your business

As well as all the obvious questions you should be asking when assessing potential B2B agency candidates, here is a list of questions that you should definitely consider asking if your business has an international marketing strategy. Getting clarity and common understanding on these will certainly help in the decision process and will also strengthen the relationship going forward.

  1. As specialists in B2B, what methodologies do you employ to manage the whole process from strategic planning through to demonstrating ROI? How are they documented?
  2. Looking specifically at brand strategy development can you demonstrate how you delivered the outputs and what level of success was achieved?
  3. To deliver effective campaigns in specialist industries requires a wide breadth and depth of skills, how are you able to provide in-depth insights and bespoke solutions to specific client requirements?
  4. Your credentials state that you employ xxxx number of people, how many of those work solely on B2B accounts, and is the split the same across all your offices?
  5. Where a campaign is being run out across different geographies and requires on the ground implementation, how do you ensure the consistency and cohesiveness?
  6. The world of marketing communications, particularly martech moves at an ever-increasing pace, how do you ensure your people keep abreast of new developments and technologies?
  7. With a wide range of marketing and sales technology options available, how are you able to support legacy platforms?
  8. A positive dynamic between marketing and sales is essential for success, what is your understanding of the role of both and in particular the interfaces with the sales process.
  9. To ensure efficient account management what platforms do you employ to ensure seamless communication between us and you and diverse locations wherever work is being commissioned?
  10. Technology should be used as an enabler, but not a replacement for human interaction, describe how you develop client relationships and a deep understanding of their business?

Download this list of questions

This is an article from BBN’s Buzz Magazine on ‘B2B marketing without borders’.

Do check out

Learn what ABM is – and why it’s getting so much attention.

Hello!

SUBSCRIBE NOW.

1 email a month, EXCLUSIVE stories, and 10 minutes of your time.

Subscribe now

MORE RELEVANT STORIES ON

B2B Recruiting: Generation Z and the desperate search for authenticity.

Just as B2B companies and recruiters have managed to adapt their recruiting processes to millennials, the next generation of young

READ MORE

Marketing across cultures: a collaboration between BBN and International Marketing students

In March 2022, BBN's Executive Director, Annette Poyser collaborated with five students from the University of Hasselt in Belgium on

READ MORE




B2B BUSINESS MAKERS: BBN SPAIN REBRANDED TO SCALE UP

MADRID, April 11th - The Marketing Hub, BBN's partner in Spain, recently rebranded to support their scale-up of digital marketing

READ MORE

BBN ranked number one International B2B Marcomms Agency 2022

BBN has ranked number one in the B2B Marketing top 10 international B2B marcomms agencies league table 2022 (UK Report)

READ MORE