Posted by BBN Central on 24th Sep 2023
The Creative Crisis and Opportunity in B2B Marketing
Sales and marketing noise surrounds us. Daily, we scroll through countless pieces of content, and every click or swipe presents
READ MOREPosted by BBN Central on 23rd Apr 2018
Recent research has suggested that professional service businesses that are high-growth companies are three times more likely to have a strong differentiator. Differentiators are things about an agency that make it meaningfully different from other firms. It does not have to be something that is unique to an agency (i.e. no other agency does it). It merely needs to be something that is unlike most others.
To understand what differentiators are appropriate to attract more new business, we first need to understand what our clients are looking for right now and then position ourselves accordingly. Of course, just offering what clients want isn’t necessarily going to differentiate an agency, as many competitors may be doing the same. So agency owners need to look at ways they can present the same thing slightly differently that will make them stand out. Moreover, differentiators do not need to be products or services; they can be the way a business delivers them.
We’ve collated insights from various articles, reports and personal experience and created a whitepaper that highlights what clients want from agencies these days. And further investigates the top five types of differentiators that may help agencies attract more profitable and sustainable new business; And finally we explore other surprising sources of new business that can reduce the time and effort spent on attaining it.
Click here to download the full whitepaper.
If you want to know more about how BBN can help you differentiate your agency business, please contact Annette Fernandes-Poyser.
Posted by BBN Central on 23rd Apr 2018
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Subscribe nowPosted by BBN Central on 24th Sep 2023
Sales and marketing noise surrounds us. Daily, we scroll through countless pieces of content, and every click or swipe presents
READ MOREPosted by BBN Central on 27th Jul 2023
The furthest two people can physically be from each other on Earth is about 12,450 miles (20,036 km), but digitally
READ MOREPosted by BBN Central on 14th Jul 2023
On our blog in 2016, we discussed the vital role of a strong brand in B2B markets, and seven years
READ MOREPosted by BBN Central on 19th Jun 2023
Many marketing professionals struggle with their company's LinkedIn page. While multinational companies receive attention from abroad, complaints often arise locally
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