Creating Differentiation to Attract More Sustainable Business

Recent research has suggested that professional service businesses that are high-growth companies are three times more likely to have a strong differentiator. Differentiators are things about an agency that make it meaningfully different from other firms. It does not have to be something that is unique to an agency (i.e. no other agency does it). It merely needs to be something that is unlike most others.

To understand what differentiators are appropriate to attract more new business, we first need to understand what our clients are looking for right now and then position ourselves accordingly. Of course, just offering what clients want isn’t necessarily going to differentiate an agency, as many competitors may be doing the same. So agency owners need to look at ways they can present the same thing slightly differently that will make them stand out. Moreover, differentiators do not need to be products or services; they can be the way a business delivers them.

We’ve collated insights from various articles, reports and personal experience and created a whitepaper that highlights what clients want from agencies these days. And further investigates the top five types of differentiators that may help agencies attract more profitable and sustainable new business; And finally we explore other surprising sources of new business that can reduce the time and effort spent on attaining it.

Click here to download the full whitepaper.

If you want to know more about how BBN can help you differentiate your agency business, please contact Annette Fernandes-Poyser.

Do check out

Learn what ABM is – and why it’s getting so much attention.

Hello!

SUBSCRIBE NOW.

1 email a month, EXCLUSIVE stories, and 10 minutes of your time.

Subscribe now

MORE RELEVANT STORIES ON

The Courageous CMO: Prioritises brand building

It's more important than ever to be remembered.  In our fourth of a nine-part series of blog posts celebrating the

READ MORE

The Courageous CMO: Paves the way

An inspiration to any CMO, Aina Lemoen Lunde, Executive Vice President Group Brand at DNB, is investing heavily in data-driven

READ MORE




The Courageous CMO: must be innovative

Research manager, professor and founder of the Norwegian Customer Barometer, Tor Wallin Andreassen, believes CMOs must take a greater place in

READ MORE

Employee Advocacy: Employees are your best brand asset

Why consider Employee Advocacy? Most companies find getting their messages across to their target audience challenging. Except for the largest

READ MORE
Translate