Posted by BBN Central on 23rd Apr 2024
Quality Over Quantity: A Strategic Content Investment
Welcome to the fourth instalment in our series of seven articles, each dedicated to exploring smart investment strategies for fearless
READ MOREB2B TV – Episode Four
Posted by BBN UK (London) on 27th Mar 2018
Episode 4: AAR guide to selecting the right agency
Choosing the right agency in a market where there’s an over-supply and an increase in complexity of marketing requirements can be a challenging task for CMOs and procurement teams.
In this episode BBN UK (London)’s founders, Richard and Cos, are joined in the studio by Tony Spong from the AAR, who have been making agency selection easier and faster for clients since 1975. Here, they discuss everything from efficient agency operating models to the pitch process and how to get the most out of your agency relationships.
Catch-up on previous episodes to discover the results of the largest study of B2B marketing effectiveness and key considerations for targeting small to medium sized businesses.
Posted by BBN UK (London) on 27th Mar 2018
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Welcome to the third instalment, focusing on smart investment strategies for fearless marketers aiming to win market share in the
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Posted by BBN Central on 5th Apr 2024
From Insights to Action: Navigating Data-Driven Marketing
In B2B marketing, the compass that points businesses towards success is increasingly data-driven. Here at BBN, we've been keenly observing
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Posted by BBN Central on 29th Mar 2024
Video AI Sora: A Revolution for B2B Marketing Too?
Since the introduction of Sora, OpenAI's text-to-video model, the worlds of AI and marketing have been abuzz. It's being called
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