Posted by BBN UK (London) on 27th Mar 2018
Choosing the right agency in a market where there’s an over-supply and an increase in complexity of marketing requirements can be a challenging task for CMOs and procurement teams.
In this episode BBN UK (London)’s founders, Richard and Cos, are joined in the studio by Tony Spong from the AAR, who have been making agency selection easier and faster for clients since 1975. Here, they discuss everything from efficient agency operating models to the pitch process and how to get the most out of your agency relationships.
Catch-up on previous episodes to discover the results of the largest study of B2B marketing effectiveness and key considerations for targeting small to medium sized businesses.
Posted by BBN UK (London) on 27th Mar 2018
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Posted by BBN Central on 2nd Dec 2024
We’re thrilled to celebrate Custom Media’s achievements at the Campaign Asia Awards, where they secured Silver for Content Marketing and Bronze for B2B Marketing.
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Posted by BBN Central on 17th Oct 2024
WARC's Imaad Ahmed reveals how creativity and long-term brand building can transform B2B marketing success. Explore why emotional advertising, distinctive campaigns, and a customer promise are key to effective marketing.
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Posted by BBN Central on 11th Sep 2024
In a fast-paced digital world, B2B marketing needs more than short-term actions. Discover how marketing architectures provide the flexibility to adapt and thrive amidst AI innovations and content overload.
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Posted by BBN Central on 30th Aug 2024
BBN expands in Asia Pacific with Brew Interactive and Custom Media joining the partnership, enhancing global B2B marketing services in the region.
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