Posted by BBN Central on 24th Mar 2023
Numbers tell, but stories sell – Five questions to push your storytelling in b2b forward
The product data sheet is a crucial marketing asset – but it is not qualified to convey key brand messages.
READ MOREB2B TV – Episode Four
Posted by BBN UK (London) on 27th Mar 2018
Episode 4: AAR guide to selecting the right agency
Choosing the right agency in a market where there’s an over-supply and an increase in complexity of marketing requirements can be a challenging task for CMOs and procurement teams.
In this episode BBN UK (London)’s founders, Richard and Cos, are joined in the studio by Tony Spong from the AAR, who have been making agency selection easier and faster for clients since 1975. Here, they discuss everything from efficient agency operating models to the pitch process and how to get the most out of your agency relationships.
Catch-up on previous episodes to discover the results of the largest study of B2B marketing effectiveness and key considerations for targeting small to medium sized businesses.
Posted by BBN UK (London) on 27th Mar 2018
Hello!
SUBSCRIBE NOW.
1 email a month, EXCLUSIVE stories, and 10 minutes of your time.
Subscribe nowMORE RELEVANT STORIES ON
Posted by BBN Central on 17th Mar 2023
The Courageous CMO: Prioritises brand building
It's more important than ever to be remembered. In our fourth of a nine-part series of blog posts celebrating the
READ MORE
Posted by BBN Central on 13th Mar 2023
Become an ABM Shark with Insights
With marketing budgets slashed in a post-pandemic world, focused marketing efforts like ABM rule the day. Organisations often jump on
READ MORE
Posted by BBN Central on 3rd Mar 2023
The Courageous CMO: Paves the way
An inspiration to any CMO, Aina Lemoen Lunde, Executive Vice President Group Brand at DNB, is investing heavily in data-driven
READ MORE
