Posted by BBN Central on 23rd Apr 2024
Quality Over Quantity: A Strategic Content Investment
Welcome to the fourth instalment in our series of seven articles, each dedicated to exploring smart investment strategies for fearless
READ MOREMarketing Automation – time to nurture
Posted by BBN Central on 13th Feb 2018
Marketing Automation is like nurturing a vegetable garden
Taking the time to nurture a vegetable garden can be backbreaking. Smart parents will get their kids to help out. Just $10 worth of Pokemon cards, some simple instructions, and you can ensure that your vegetables grow up strong and healthy.
Marketing Automation in a nutshell
It’s about using technology (not your kids) to automate the process of nurturing customers into conversion
The Shifting Sands of B2B Purchase Patterns
B2B Buyers Today: Well Connected, More Demanding, Better Informed
The B2B marketplace today is more complicated than ever. A fundamental, internet-age shift in power has thoroughly transformed B2B buying behavior.
Prospects used to have very limited information and resources for assessing solution providers. Now, they have much more insight and options at their disposal.
Ineffective sales prospecting techniques like cold calls are getting the cold shoulder.
Most savvy B2B buyers find solutions through online search, social network sharing, subscribing to content that’s relevant to them and engaging with brands who provide customised content catered to their needs.
The result? The average sales cycle has increased 22% over the past five years1. You must evolve and look for new avenues to engage your prospects.
If you don’t want your marketing message to get ignored, it needs to be more targeted and personal than ever.
Download this ebook , which will give you insight on why Marketing Automation is the solution to evolving with the B2B consumer and elevating your business.
It will outline:
- Why Marketing Automation matters
- The key features of Marketing Automation
Posted by BBN Central on 13th Feb 2018
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Posted by BBN Central on 12th Apr 2024
The Brave New World of B2B Influencers
Welcome to the third instalment, focusing on smart investment strategies for fearless marketers aiming to win market share in the
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Posted by BBN Central on 5th Apr 2024
From Insights to Action: Navigating Data-Driven Marketing
In B2B marketing, the compass that points businesses towards success is increasingly data-driven. Here at BBN, we've been keenly observing
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Posted by BBN Central on 29th Mar 2024
Video AI Sora: A Revolution for B2B Marketing Too?
Since the introduction of Sora, OpenAI's text-to-video model, the worlds of AI and marketing have been abuzz. It's being called
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