Posted by BBN Central on 23rd Apr 2024
Quality Over Quantity: A Strategic Content Investment
Welcome to the fourth instalment in our series of seven articles, each dedicated to exploring smart investment strategies for fearless
READ MOREPosted by BBN Central on 16th Jan 2018
You think a puppy will add some colour into your life, but your wife isn’t so sure. To convince her, you share cute puppy videos, and articles on the benefits of having a pet—until she’s convinced that life is only complete with a french bulldog on her lap.
Is about providing relevant content that keep your audiences engaged on topics revolving around your product or service—without outright selling.
The fact is content marketing has been around for decades, we just didn’t have a specific name for it. As a result, there is a big gap between hype and reality.
First of all, we have to make a clear distinction between a content marketing strategy and a content strategy.
A marketing strategy determines how we will profile ourselves within a market. A content marketing strategy is the inherent part of it that defines how we will use content to improve interaction with our target groups, and how this can help us achieve our goals.
A content strategy, on the other hand, is a lot more practical in nature. It’s the actual way of creating, managing and publishing your content. This being said, it’s obvious that we need a good content marketing strategy to start with. Research from the Content Marketing Institute shows companies with a well-documented content marketing strategy:
Download our content marketing e-book now. This will help you make sense of it all. How to kick off content marketing successfully, strategically and most importantly: how to benefit from it.
Posted by BBN Central on 16th Jan 2018
We've gathered thoughts and expertise from our top strategists to bring you this insightful publication in B2B marketing. Get our e-Book to understand how you can build brand value in your organisation.
1 email a month, EXCLUSIVE stories, and 10 minutes of your time.
Subscribe nowPosted by BBN Central on 23rd Apr 2024
Welcome to the fourth instalment in our series of seven articles, each dedicated to exploring smart investment strategies for fearless
READ MOREPosted by BBN Central on 12th Apr 2024
Welcome to the third instalment, focusing on smart investment strategies for fearless marketers aiming to win market share in the
READ MOREPosted by BBN Central on 5th Apr 2024
In B2B marketing, the compass that points businesses towards success is increasingly data-driven. Here at BBN, we've been keenly observing
READ MOREPosted by BBN Central on 29th Mar 2024
Since the introduction of Sora, OpenAI's text-to-video model, the worlds of AI and marketing have been abuzz. It's being called
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