Posted by BBN Central on 24th Mar 2023
Numbers tell, but stories sell – Five questions to push your storytelling in b2b forward
The product data sheet is a crucial marketing asset – but it is not qualified to convey key brand messages.
READ MOREPosted by BBN Central on 16th Jan 2018
You think a puppy will add some colour into your life, but your wife isn’t so sure. To convince her, you share cute puppy videos, and articles on the benefits of having a pet—until she’s convinced that life is only complete with a french bulldog on her lap.
Is about providing relevant content that keep your audiences engaged on topics revolving around your product or service—without outright selling.
The fact is content marketing has been around for decades, we just didn’t have a specific name for it. As a result, there is a big gap between hype and reality.
First of all, we have to make a clear distinction between a content marketing strategy and a content strategy.
A marketing strategy determines how we will profile ourselves within a market. A content marketing strategy is the inherent part of it that defines how we will use content to improve interaction with our target groups, and how this can help us achieve our goals.
A content strategy, on the other hand, is a lot more practical in nature. It’s the actual way of creating, managing and publishing your content. This being said, it’s obvious that we need a good content marketing strategy to start with. Research from the Content Marketing Institute shows companies with a well-documented content marketing strategy:
Download our content marketing e-book now. This will help you make sense of it all. How to kick off content marketing successfully, strategically and most importantly: how to benefit from it.
Posted by BBN Central on 16th Jan 2018
Marketing Technology (MarTech) is any technology that enables marketers to be more efficient or effective in reaching their audiences. And who wouldn’t want that?!
1 email a month, EXCLUSIVE stories, and 10 minutes of your time.
Subscribe nowPosted by BBN Central on 24th Mar 2023
The product data sheet is a crucial marketing asset – but it is not qualified to convey key brand messages.
READ MOREPosted by BBN Central on 17th Mar 2023
It's more important than ever to be remembered. In our fourth of a nine-part series of blog posts celebrating the
READ MOREPosted by BBN Central on 13th Mar 2023
With marketing budgets slashed in a post-pandemic world, focused marketing efforts like ABM rule the day. Organisations often jump on
READ MOREPosted by BBN Central on 3rd Mar 2023
An inspiration to any CMO, Aina Lemoen Lunde, Executive Vice President Group Brand at DNB, is investing heavily in data-driven
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