Posted by BBN Central on 17th Nov 2023
Global Work Experience with BBN
Michelle Scott, a senior user experience strategist at Elevated Third, one of BBN's partners in the US, shares her story
READ MORECustomizing your dealer relationships
Posted by Amanda Rufer - BBN USA (Milwaukee) on 6th Dec 2017
Marketers have long built campaigns complete with sexy point-of-sale collateral and good intentions. Many dealers, however, may not even unbox the carefully designed sales material shipped in from corporate. It raises the question: How do we as marketers better support our dealer channel and build a sales and marketing relationship that produces results?
We at Bader Rutter build channel marketing campaigns across many disciplines, but one thing holds true in each. You have to know your sales team and, more specifically, your dealers. These pros are face to face with the consumer daily, and if marketers don’t work with their knowledge and experience, they miss opportunities. Build a solid relationship by understanding the motivations of your sales team. Get started on your dealer conversation with five types of dealers we marketers may encounter.
Posted by Amanda Rufer - BBN USA (Milwaukee) on 6th Dec 2017
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