Posted by Amanda Rufer - BBN USA (Milwaukee) on 6th Dec 2017
Marketers have long built campaigns complete with sexy point-of-sale collateral and good intentions. Many dealers, however, may not even unbox the carefully designed sales material shipped in from corporate. It raises the question: How do we as marketers better support our dealer channel and build a sales and marketing relationship that produces results?
We at Bader Rutter build channel marketing campaigns across many disciplines, but one thing holds true in each. You have to know your sales team and, more specifically, your dealers. These pros are face to face with the consumer daily, and if marketers don’t work with their knowledge and experience, they miss opportunities. Build a solid relationship by understanding the motivations of your sales team. Get started on your dealer conversation with five types of dealers we marketers may encounter.
Posted by Amanda Rufer - BBN USA (Milwaukee) on 6th Dec 2017
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Posted by BBN Central on 2nd Dec 2024
We’re thrilled to celebrate Custom Media’s achievements at the Campaign Asia Awards, where they secured Silver for Content Marketing and Bronze for B2B Marketing.
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Posted by BBN Central on 17th Oct 2024
WARC's Imaad Ahmed reveals how creativity and long-term brand building can transform B2B marketing success. Explore why emotional advertising, distinctive campaigns, and a customer promise are key to effective marketing.
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Posted by BBN Central on 11th Sep 2024
In a fast-paced digital world, B2B marketing needs more than short-term actions. Discover how marketing architectures provide the flexibility to adapt and thrive amidst AI innovations and content overload.
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Posted by BBN Central on 30th Aug 2024
BBN expands in Asia Pacific with Brew Interactive and Custom Media joining the partnership, enhancing global B2B marketing services in the region.
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