Customizing your dealer relationships

Marketers have long built campaigns complete with sexy point-of-sale collateral and good intentions. Many dealers, however, may not even unbox the carefully designed sales material shipped in from corporate. It raises the question: How do we as marketers better support our dealer channel and build a sales and marketing relationship that produces results?

We at Bader Rutter build channel marketing campaigns across many disciplines, but one thing holds true in each. You have to know your sales team and, more specifically, your dealers. These pros are face to face with the consumer daily, and if marketers don’t work with their knowledge and experience, they miss opportunities.  Build a solid relationship by understanding the motivations of your sales team. Get started on your dealer conversation with five types of dealers we marketers may encounter.

dealer inblog image c1r1

Do check out

Marketing Technology (MarTech) is any technology that enables marketers to be more efficient or effective in reaching their audiences. And who wouldn’t want that?!



1 email a month, EXCLUSIVE stories, and 10 minutes of your time.

Subscribe now


Employee Advocacy: Employees are your best brand asset

Why consider Employee Advocacy? Most companies find getting their messages across to their target audience challenging. Except for the largest


BBN Adds Two New Media Strategic Partners

EuroDSP and ReverseAds to enhance BBN’s media buying capabilities and offering We have recently welcomed two new media Strategic Partners,


Two New Partners in key strategic locations

Additions further expand BBN’s footprint to nearly 70 offices worldwide We announce today we have added two more partners in


BBN continues to grow its roster of global B2B marketing agencies

Two new partners in the U.S. help round out growing technical marketing offerings to help businesses reach customers smarter and

Subscribe Now! Support Ukraine