Posted by BBN Central on 24th Mar 2023
Numbers tell, but stories sell – Five questions to push your storytelling in b2b forward
The product data sheet is a crucial marketing asset – but it is not qualified to convey key brand messages.
READ MOREWhen exhibitionism is a good thing!
Posted by Kyle Yeats (BBN UK) on 1st Aug 2017
Anyone attending an exhibition wants to get results. And for that, it’s imperative you achieve one thing: be an exhibitionist and get noticed.
Over the years, BBN UK has worked closely with a number of clients to help them stand out from the crowd with the help of some innovative exhibition campaigns.
The ‘Extreme Performance’ campaign for well-service company, Interwell saw a champion trial bike rider perform amazing stunts in the company’s yard and workshop to produce a video.
By integrating this with direct mail, social media, PR and a live event, the campaign gained excellent coverage and proved to be a talking point amongst key stakeholders in the run-up to, during and after the exhibition.
As part of a brand relaunch at the Offshore Technology Conference in Houston, BBN USA in Houston arranged two giant exhibition trucks – making the Applus stand near impossible to miss! The arrival of the Applus RTD Mobile vehicles provided the focus for the company’s NDT3D campaign, which showcased an innovative new NDT technology.
Targeted at users of non destructive testing services worldwide, the re-positioned brand programme, which the trucks supported, provided ‘clear insight’, with the bold positioning continuing to generate conversations for the organisation.
In order to demonstrate the ‘cool chemistry’ of Seal-Tite’s polymer-based leak repair system, the company hosted a unique and engaging daily event at Offshore Europe in Aberdeen, UK, which attempted to break the world record for making ice cream with liquid nitrogen.
Local chef John McCruden not only broke the record on day one but also continued to improve on it as the show went on. The interest shown by the media led directly to valuable sales leads.
Expro celebrated its 40th anniversary in well flow management by rolling out birthday campaigns at key global locations during two large exhibitions. A buzz was created in Aberdeen (Offshore Europe) and Houston (OTC) when Expro’s own cupcake van made visits to offices and hotels, handing out branded cupcakes. Lots of people engaged in social media with Expro to promote the cupcake campaign and show their appreciation for the snacks.
So there you have it. There are some examples of how we have added a creative touch to our clients’ exhibition activities, bringing their brand messaging to life and helping them to stand out from the crowd.
Posted by Kyle Yeats (BBN UK) on 1st Aug 2017
Do check out
We've gathered thoughts and expertise from our top strategists to bring you this insightful publication in B2B marketing. Get our e-Book to understand how you can build brand value in your organisation.
Hello!
SUBSCRIBE NOW.
1 email a month, EXCLUSIVE stories, and 10 minutes of your time.
Subscribe nowMORE RELEVANT STORIES ON
Posted by BBN Central on 17th Mar 2023
The Courageous CMO: Prioritises brand building
It's more important than ever to be remembered. In our fourth of a nine-part series of blog posts celebrating the
READ MORE
Posted by BBN Central on 13th Mar 2023
Become an ABM Shark with Insights
With marketing budgets slashed in a post-pandemic world, focused marketing efforts like ABM rule the day. Organisations often jump on
READ MORE
Posted by BBN Central on 3rd Mar 2023
The Courageous CMO: Paves the way
An inspiration to any CMO, Aina Lemoen Lunde, Executive Vice President Group Brand at DNB, is investing heavily in data-driven
READ MORE
