WHAT IS A PERSONA?
“A persona is depicted as a specific person but is not a real individual; rather, it is synthesized from observations of many people. Each persona represents a significant portion of people in the real world and enables the designer to focus on a manageable and memorable cast of characters, instead of focusing on thousands of individuals.”
Here are the top 5 things I learned about personas from Cooper:
- Goals: Why your subject is engaged in their task
- Mental models: What your subject believes about the system or product at hand
- Behaviors: What your subject does to accomplish their goals
- Attitudes: What your subject thinks about a system or product
- Skill level: The capabilities that your subject has
- Demographics: The statistical characteristics of your subjects
- Pain points: Things that create frustration, cause too much work or get in the way of what the subject is trying to do
- A primary persona won’t be satisfied if we design for someone else.
- A secondary persona is mostly satisfied with the primary persona’s interface but may have additional needs that should be accounted for.