Posted by BBN Central on 28th Sep 2023
BBN adds new Iberian agency to its partnership
The addition of communications consultancy solidifies BBN's presence in the Iberian Market. We announce this week that BBN has added
READ MOREPosted by BBN Netherlands on 19th Sep 2016
My last blog was about the big long idea. The B2B idea spans across mind space, media space, and time. Now I want to talk to you about the B2B clichés. Too often, this monster is still present.
In B2B, complex problems are often simplified and that manifests itself in cliché creations. Yet we are all guilty of having used these at some point in time. A top 10: (which is also such a cliché)
Are there any examples of really creative B2B perspectives? Yes, the ideas that can demonstrate the social relevance of the business proposition. Take for example a sanitation company that doesn’t show their sewage vehicles but focuses on informing people that if the sewer system under the ground doesn’t work properly, then we cannot function properly above ground. Chemistry linked to feeding the world’s population. Carpet linked to cradle to cradle recycling. It doesn’t always work of course, but at least go for surprising, new and different. Or don’t forget humour, even in B2B. In the agency industry: Find the hottest tech talent. A great slogan for a vacuum cleaner: nothing sucks like an Electrolux. You might win the prize for the worst slogan ever, but it catches people’s attention. Avoid boring, tiresome, and dull. Go fight the battle against the cliché monster. Make B2B fun, entertaining, and smart.
Posted by BBN Netherlands on 19th Sep 2016
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Subscribe nowPosted by BBN Central on 28th Sep 2023
The addition of communications consultancy solidifies BBN's presence in the Iberian Market. We announce this week that BBN has added
READ MOREPosted by BBN Central on 24th Sep 2023
Sales and marketing noise surrounds us. Daily, we scroll through countless pieces of content, and every click or swipe presents
READ MOREPosted by BBN Central on 19th Sep 2023
The addition of specialist B2B agencies in South America strengthens BBN’s global footprint to further address the marketing needs of
READ MOREPosted by BBN Central on 15th Aug 2023
To end our series of posts on global marketing, we round up the key strategies to provide maximum impact on
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