The world’s B2B agency in
Asia Pacific (APac) is a geographically expansive and populous region characterised by social and cultural variation. This influences the way people communicate, and each of the markets in APac has their own way of conducting business and maintaining relationships.
Therefore BBN APac will focus on providing clients in APac a comprehensive offering of marketing communications services, ranging from visual content creation and social media campaigns to brand engagements and large-scale events.
We recognise it would be impossible for one single agency to have all the answers.
This is why we have set up BBN APac along with our regional partners with the aim to be the organisation that enables the collaboration of agencies to help international clients and partners better understand Asia. In doing so, companies can more effectively market their products and services in and out of the countries that make up the region.
BBN APac is a collaborative effort between our partners Fifth Ring, INL, ImpactM, GetIT Comms and McCorkell. These partners offer combined specialist knowledge in several key industry sectors: energy, property, financial services, IT & technology, healthcare, education and marine engineering.
Debbie Ho, Regional Director, Asia
BBN Singapore – Fifth Ring
Debbie is an integrated communications expert who currently leads the Fifth Ring Singapore team, and possesses a wealth of experience across enterprise technology, oil and gas, consumer electronics, healthcare and pharmaceuticals. Having been in the communications industry for eight years, she has worked with various clients in Singapore and around the region, including Siemens, Sony Electronics, Johns Hopkins Singapore, Roche Diagnostics APAC, HIMSS, GE Healthcare, Cisco and more.
Karen Powell, Managing Director
BBN Australia – McCorkell
Karen is charged with driving regional strategic innovation that delivers pipeline for her customers. Karen works closely with her team across the APAC region to deliver 950 programs a year for over 100 multinational enterprises for brands such as VMware, SAP, Lexus, AMEX and IBM. Karen encourages global enterprises to focus on authentic customer-centricity strategies supported by modern marketing principles to deliver on primary business objectives. Karen holds a Masters in International Business, a Bachelors of Asian Studies as well as a Bachelors of Business Administration/Marketing.
Kazuimi Nakaoka, Senior Account Director
BBN Japan – McCorkell
Kazumi has helped brands build value with audiences in the Japanese market for over 25 years. A seasoned agency professional, she has led group agency teams to success for Toray, NTT Data, City Bank, Hitachi, L’Oreal, and MasterCard to name but a few.
As the Head of Japan for McCorkell, Kazumi works closely with the regional teams in Sydney, Melbourne, Singapore and Hong Kong, consulting to client marketing teams on how to access buyer audiences in Japan through tailored or localised initiatives. Kazumi also has a lot of experience in supporting outbound clients from Japan to overseas market. As a communication hub, her project management is essential to bridge between global/regional imperatives and local needs.
Jeremy Tan, Senior Account Director
BBN Singapore – INL
Jeremy is responsible for maintaining a close relationship with clients as well as creative and project teams at INL to consistently deliver on business and communications objectives for the brand. With nearly two decades of experience in strategic account management, he has been a part of driving and implementing creative and activation initiatives for companies such as The Esplanade, NUS Centre for the Arts, National Arts Council, ABN Amro, EMI Music, AIG, Blackberry, Treasury Wines, Singapore Health Services, National Healthcare Group, Unilever, Maritime and Port Authority of Singapore, Cycle & Carriage France, StarHub, Business China, and more.
Anol Bhattachariya, CEO
BBN Singapore – GetIT Comms
Anol has been consulting for hi-tech and telco clients for the last 16+ years as CEO and co-founder of GetIT Comms, in the field of B2B marketing. He has a wealth of expertise in digital marketing strategy, lead generation, demand generation, lead nurturing, social media strategy & implementation, and user experience design. Anol has worked with a number of clients in the region including Cisco Systems Inc, IDC Asia Pacific, Lenovo, StarHub and Dimension Data.
Matt Stapleton, General Manager
BBN Singapore – McCorkell
10+ years of account management experience with a focus on strategic marketing to promote the future growth of brands. Matt has a key capability of building high-performing teams who develop positive, collaborative working relationships with customers, clients and stakeholders.
Experience in managing cross-channel B2C and B2B campaigns with an expertise in marketing technology, digital and contact centre. He has worked across numerous countries with an enthusiasm for new technology and innovation.
Ken Saito, General Manager
BBN Japan – ImpactM
Long and deep experience in account management at several global agencies especially managing B2B brand such as IBM, SAP, Dell, Microsoft, and HP. Former Japan country manager of Wunderman. Joined impactM to drive the business with BBN global opportunity.
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