The world’s B2B agency in 
Asia Pacific

Asia Pacific (APac) is a geographically expansive and populous region characterised by social and cultural variation. This influences the way people communicate, and each of the markets in APac has their own way of conducting business and maintaining relationships.

Therefore BBN APac will focus on providing clients in APac a comprehensive offering of marketing communications services, ranging from visual content creation and social media campaigns to brand engagements and large-scale events.

We recognise it would be impossible for one single agency to have all the answers.

This is why we have set up BBN APac along with our regional partners with the aim to be the organisation that enables the collaboration of agencies to help international clients and partners better understand Asia. In doing so, companies can more effectively market their products and services in and out of the countries that make up the region.

BBN APac is a collaborative effort between our partners Fifth Ring, INL, ImpactM, GetIT Comms and McCorkell. These partners offer combined specialist knowledge in several key industry sectors: energy, property, financial services, IT & technology, healthcare, education and marine engineering.

Debbie Ho, Regional Director, Asia
BBN Singapore – Fifth Ring

Debbie is an integrated communications expert who currently leads the Fifth Ring Singapore team, and possesses a wealth of experience across enterprise technology, oil and gas, consumer electronics, healthcare and pharmaceuticals. Having been in the communications industry for eight years, she has worked with various clients in Singapore and around the region, including Siemens, Sony Electronics, Johns Hopkins Singapore, Roche Diagnostics APAC, HIMSS, GE Healthcare, Cisco and more.

Karen Powell, Managing Director
BBN Australia – McCorkell

Karen is charged with driving regional strategic innovation that delivers pipeline for her customers. Karen works closely with her team across the APAC region to deliver 950 programs a year for over 100 multinational enterprises for brands such as VMware, SAP, Lexus, AMEX and IBM. Karen encourages global enterprises to focus on authentic customer-centricity strategies supported by modern marketing principles to deliver on primary business objectives.  Karen holds a Masters in International Business, a Bachelors of Asian Studies as well as a Bachelors of Business Administration/Marketing.

Josephine Jeremiah, General Manager
BBN Singapore – McCorkell

Josie oversees and leads Client Services in Singapore, growing client accounts by devising client strategy, developing client relationships and delivering client objectives. She provides effective leadership, specialist knowledge and expertise pertinent to approved practices and delivery models relevant to client outcomes in accord with the values and strategic plans.

Jeremy Tan, Senior Account Director
BBN Singapore – INL

Jeremy is also responsible for maintaining a close relationship with clients as well as creative and project teams at INL to consistently deliver on business and communications objectives for the brand. With well over a decade of experience in strategic account management, he has been a part of driving and implementing creative and activation initiatives for companies such as The Esplanade, NUS Centre for the Arts, National Arts Council, ABN Amro, EMI Music, AIG, Blackberry, Vertu, Singapore Health Services, National Healthcare Group, Unilever, Maritime and Port Authority of Singapore, Cycle & Carriage France, StarHub and more.

Anol Bhattachariya, CEO
BBN Singapore – GetIT Comms

Anol has been consulting for hi-tech and telco clients for the last 16+ years as CEO and co-founder of GetIT Comms, in the field of B2B marketing. He has a wealth of expertise in digital marketing strategy, lead generation, demand generation, lead nurturing, social media strategy & implementation, and user experience design. Anol has worked with a number of clients in the region including Cisco Systems Inc, IDC Asia Pacific, Lenovo, StarHub and Dimension Data.

Alice Tam, General Manager
BBN Hong Kong – McCorkell

Alice leads our Hong Kong team and has more than 16 years of in-house and agency experience across PR, Marketing Communications, Market and Business Development across boutique agency and global MNCs, including Hewlett-Packard and Ascensus Communications.

Ken Saito, General Manager
BBN Japan – ImpactM

Long and deep experience in account management at several global agencies especially managing B2B brand such as IBM, SAP, Dell, Microsoft, and HP. Former Japan country manager of Wunderman. Joined impactM to drive the business with BBN global opportunity.


For new business or general enquiries please contact:

For partner enquiries please contact:

Annette Fernandes-Poyser
T: +971 50 5502197

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