The world’s B2B agency in
Asia Pacific (APac) is a geographically expansive and populous region characterised by social and cultural variation. This influences the way people communicate, and each of the markets in APac has their own way of conducting business and maintaining relationships.
Therefore BBN APac will focus on providing clients in APac a comprehensive offering of marketing communications services, ranging from visual content creation and social media campaigns to brand engagements and large-scale events.
We recognise it would be impossible for one single agency to have all the answers.
This is why we have set up BBN APac along with our regional partners with the aim to be the organisation that enables the collaboration of agencies to help international clients and partners better understand Asia. In doing so, companies can more effectively market their products and services in and out of the countries that make up the region.
BBN APac is a collaborative effort between our partners Business Brainz, Fifth Ring, GreenHat, INL & SteinIAS. These partners offer combined specialist knowledge in several key industry sectors: energy, property, financial services, IT & technology, healthcare, education and marine engineering.
Debbie Ho, Regional Director, Asia
BBN Singapore – Fifth Ring
Debbie is an integrated communications expert who currently leads the Fifth Ring Singapore team, and possesses a wealth of experience across enterprise technology, oil and gas, consumer electronics, healthcare and pharmaceuticals. Having been in the communications industry for eight years, she has worked with various clients in Singapore and around the region, including Siemens, Sony Electronics, Johns Hopkins Singapore, Roche Diagnostics APAC, HIMSS, GE Healthcare, Cisco and more.
Jeremy Tan, Senior Account Director
BBN Singapore – INL
Jeremy is responsible for maintaining a close relationship with clients as well as creative and project teams at INL to consistently deliver on business and communications objectives for the brand. With nearly two decades of experience in strategic account management, he has been a part of driving and implementing creative and activation initiatives for companies such as The Esplanade, NUS Centre for the Arts, National Arts Council, ABN Amro, EMI Music, AIG, Blackberry, Treasury Wines, Singapore Health Services, National Healthcare Group, Unilever, Maritime and Port Authority of Singapore, Cycle & Carriage France, StarHub, Business China, and more.
Andrew Haussegger, CEO
BBN Australia – Green Hat
Andrew is an ex-software engineer turned B2B marketer with a passion for customer lifecycle and engagement marketing for the ‘considered’ buying process. He developed the 3C3P Customer Lifecycle Marketing method – a strategic marketing approach adopted by many blue-chip firms including USG Boral, Mercer and Korn Ferry. Andrew co-authors the annual Green Hat/AMI B2B Marketing Research report, Australia’s leading study on the state of the B2B marketing landscape in Australia.
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