The bigger picture
We are BBN
Over a thousand B2B specialists – 30 countries – $172 million global billings – 300 clients in 23 different B2B sectors
BBN is driven by a passion for developing and sharing B2B marketing industry-leading processes, systems and intellectual property. Our core strength lies in our structured approach, underpinned by focused management.
Working together, our combined advantage means we significantly influence what can be achieved when a business talks to another business. We’re proud to stand for full-service marketing capability; spanning strategy, creativity, technology and implementation.
The BBN benefit is that clients get the best of both worlds. This means experiencing the creativity and personal attention of dealing with a locally based agency, while having the support of a large, international organisation. This combination delivers campaigns through the extensive reach of an international framework, coupled with the creative and entrepreneurial flair of independent agencies. This enables worldwide marketing strategies to be rolled out efficiently and effectively.
Meet BBN owner-managers
BBN is a collaborative agency-owned organisation, with every agency-partner an equity shareholder – all sharing the same genuine passion for B2B. Our collective knowledge and understanding of communications in the sector is almost impossible to match.
YOUR BUSINESS IS ALL ABOUT PEOPLE.
SO IS OURS.
Helping to drive a more powerful, unified agency is the task of BBN Central and executive board. Our executive board is comprised of experienced directors from BBN partners around the globe.
Annette joined BBN Central as a full time dedicated Executive Director. With over 22 years marketing experience working in agencies and on the client side, Annette manages BBN’s general day-to-day operations and helps streamline the agency’s communications.
As chairman of BBN, Clif is responsible for driving the development of the vision and strategy for BBN. His experience in building an agency business into an international group specialising in oil & gas has been invaluable in understanding the cultural and operational challenges that face companies in delivering across borders and continents.
Carola has a background in international Product management and has been leading some of BBN’s largest international client accounts over the past ten years, with a special focus on the agricultural and engineering industry. She heads BBN’s Account Management Task team and is actively involved with the network’s new member recruitment.
Peter is responsible for making the thinking visible and ensuring that clients truly benefit from investing in their brands. He has worked with many notable companies on major branding and messaging projects such as Technip, Petrofac, and BP. Peter also contributes to BBN’s BAM task team.
Rich is a very talented manager and entrepreneur. His long experience in the marketing and advertising industry and the ability to make things happen makes him a great asset to the BBN Executive Board
Marcelo’s professional and academic experience has allowed him to learn from industry leaders such as Apple, Adobe & MasterCard. These experiences have allowed him to develop and execute effective marketing strategies across dynamic and complex business contexts.
Added value specialist support
BBN’s strategic partners have specific specialisms and knowledge in certain areas of B2B marketing and work as an added value resource for our clients and agencies, across all global locations.
Business Brainz is a research firm engaged in delivering custom-built Account Insight Profiles about enterprise customers and Industry Insight Profiles. To personalize ABM campaigns, they deliver highly tailored ABM Account Insight reports and ABM Industry Insight reports.
Ceem is a patent pending, first-to-market technology platform that delivers personalised and measurable live-action video communications at scale. Individually tailored to each and every contact in a database. We believe that achieving meaningful reach and engagement, personalised, live-action video messaging is the most effective and most cost-efficient solution, delivering unprecedented ROI. Ceem is committed to connecting authentically with audiences around the globe, to support and exceed its customers’ business growth objectives and goals. We are proud to be one BBN’s key strategic partners.
DemandMatrix provides Technographic data and Strategic intelligence to B2B Technology Marketing, Sales and Product teams. Our unique Data mining platform powered by narrow-AI and Machine Learning reveals the technologies in use by your target accounts. Our range of tailor-made intelligence and insights have successfully helped customers boost their Marketing and Sales outcomes. We are the only company that tracks Technographics for products that are installed in front of and behind firewalls. To date, we have tracked over 10K tech products across 236 countries. Some of the world’s leading technology companies use our solutions to successfully achieve a myriad of Marketing, Sales and Product Development goals and to garner a deeper understanding of their target account’s technology-buying journey.
Foleon is a cloud-based creative platform that simplifies the production of next-level interactive web content, allowing anyone with content to create and publish media-rich sales and marketing assets that feel fluid like native apps, but are built in HTML5 and work in any modern web browser. Our content management platform is perfect for corporate brochures, product catalogs, interactive white papers, proposals and presentations, digital annual reports and customer magazines.
HubSpire is a product-driven software solutions company with core competencies around Enterprise Mobility Solutions, Custom Mobile Applications, Data analytics & visualization dashboards and various behaviour analytic solutions using Artificial Intelligence (AI), Natural Language Processing (NLP) and Machine Learning (ML). Our microarchitecture approach coupled with product centric approach enables us to deliver out of box solutions like Account Based Marketing Dashboards, BI Reports & Dashboard Visualization, CRM Integration and Custom reports and Data Analytics platforms that are integrateable and resourceful.
SharpSpring is a highly-rated global provider of affordable, cloud-based marketing automation. Agencies and businesses around the world rely on SharpSpring to generate leads, improve conversions to sales, and drive higher returns on marketing investments. Known for innovation, open architecture, and exceptional customer support, SharpSpring offers flexible monthly contracts at a fraction of the price of its competitors.