We are BBN
Advancing B2B thinking to help build your business success. Differently.
BBN, the world’s B2B agency, is different. As business owners ourselves, we use our entrepreneurial approach to connect and understand your business. Our proven, bespoke end-to-end methodology delivered by experienced agile teams can only be truly effective for your business because our people are interdependent and genuinely connected. As a result, your marketing gets a creative, data-driven solution, that delivers global relevance with local impact. Our input in building your brand value gives you your success. It’s a totally new way of thinking about B2B marketing and will transform your business.
Our approach is based on identifying bespoke integrated delivery teams based on your specific business need. Each team has in-depth experience in your particular industry, combined with the necessary technical and creative competencies, your marketing strategy requires. By aligning ourselves and understanding your business challenges, we can then provide insightful, effective campaigns that are carefully tailored to your operating regions. Because we have an extensive global talent pool and hundreds of discipline experts to draw from, we can deliver an end-to-end solution through a one-agency experience. The result? Your business gets more customers, improved ROI and increased engagement.
Our entrepreneurial spirit is infectious, and this makes all our people ‘opportunity-over-problem’ thinkers. This thinking and the same mindset is then applied to your business. Yes, we have robust systems and some really neat marketing tools, but our real strength is in the humans that deliver them. Like many B2B businesses in today’s technology-driven world, for the owner-managed companies that compose BBN, agility is not just a theory. Instead, it’s how we think, act and perform in practice – every day. We’ve survived and succeeded in this shifting environment not only by responding to change but by embracing it, so we’ll apply that same thinking to your marketing challenges.
YOUR BUSINESS IS ALL ABOUT PEOPLE.
SO IS OURS.
Helping to drive a more powerful, unified agency is the task of BBN Central and executive board. Our executive board is comprised of experienced directors from BBN partners around the globe.
Annette joined BBN Central as a full time dedicated Executive Director. With over 22 years marketing experience working in agencies and on the client side, Annette manages BBN’s general day-to-day operations and helps streamline the agency’s communications.
As chairman of BBN, Clif is responsible for driving the development of the vision and strategy for BBN. His experience in building an agency business into an international group specialising in oil & gas has been invaluable in understanding the cultural and operational challenges that face companies in delivering across borders and continents.
Carola has a background in international Product management and has been leading some of BBN’s largest international client accounts over the past ten years, with a special focus on the agricultural and engineering industry. She heads BBN’s Account Management Task team and is actively involved with the network’s new member recruitment.
Peter is responsible for making the thinking visible and ensuring that clients truly benefit from investing in their brands. He has worked with many notable companies on major branding and messaging projects such as Technip, Petrofac, and BP. Peter also contributes to BBN’s BAM task team.
Rich is a very talented manager and entrepreneur. His long experience in the marketing and advertising industry and the ability to make things happen makes him a great asset to the BBN Executive Board
Marcelo’s professional and academic experience has allowed him to learn from industry leaders such as Apple, Adobe & MasterCard. These experiences have allowed him to develop and execute effective marketing strategies across dynamic and complex business contexts.
Added value specialist support
BBN’s strategic partners have specific specialisms and knowledge in certain areas of B2B marketing and work as an added value resource for our clients and agencies, across all global locations.
Business Brainz is a research firm engaged in delivering custom-built Account Insight Profiles about enterprise customers and Industry Insight Profiles. To personalize ABM campaigns, they deliver highly tailored ABM Account Insight reports and ABM Industry Insight reports.
Ceem is a patent pending, first-to-market technology platform that delivers personalised and measurable live-action video communications at scale. Individually tailored to each and every contact in a database. We believe that achieving meaningful reach and engagement, personalised, live-action video messaging is the most effective and most cost-efficient solution, delivering unprecedented ROI. Ceem is committed to connecting authentically with audiences around the globe, to support and exceed its customers’ business growth objectives and goals. We are proud to be one BBN’s key strategic partners.
DemandMatrix provides Technographic data and Strategic intelligence to B2B Technology Marketing, Sales and Product teams. Our unique Data mining platform powered by narrow-AI and Machine Learning reveals the technologies in use by your target accounts. Our range of tailor-made intelligence and insights have successfully helped customers boost their Marketing and Sales outcomes. We are the only company that tracks Technographics for products that are installed in front of and behind firewalls. To date, we have tracked over 10K tech products across 236 countries. Some of the world’s leading technology companies use our solutions to successfully achieve a myriad of Marketing, Sales and Product Development goals and to garner a deeper understanding of their target account’s technology-buying journey.
Foleon is a cloud-based creative platform that simplifies the production of next-level interactive web content, allowing anyone with content to create and publish media-rich sales and marketing assets that feel fluid like native apps, but are built in HTML5 and work in any modern web browser. Our content management platform is perfect for corporate brochures, product catalogs, interactive white papers, proposals and presentations, digital annual reports and customer magazines.
HubSpire is a product-driven software solutions company with core competencies around Enterprise Mobility Solutions, Custom Mobile Applications, Data analytics & visualization dashboards and various behaviour analytic solutions using Artificial Intelligence (AI), Natural Language Processing (NLP) and Machine Learning (ML). Our microarchitecture approach coupled with product centric approach enables us to deliver out of box solutions like Account Based Marketing Dashboards, BI Reports & Dashboard Visualization, CRM Integration and Custom reports and Data Analytics platforms that are integrateable and resourceful.
SharpSpring is a highly-rated global provider of affordable, cloud-based marketing automation. Agencies and businesses around the world rely on SharpSpring to generate leads, improve conversions to sales, and drive higher returns on marketing investments. Known for innovation, open architecture, and exceptional customer support, SharpSpring offers flexible monthly contracts at a fraction of the price of its competitors.