The bigger picture

We are BBN

Over a thousand B2B specialists – 29 countries – $135 million global billings – 300 clients in 23 different B2B sectors

BBN is driven by a passion for developing and sharing B2B marketing industry-leading processes, systems and intellectual property. Our core strength lies in our structured approach, underpinned by focused management.

Working together, our combined advantage means we significantly influence what can be achieved when a business talks to another business. We’re proud to stand for full-service marketing capability; spanning strategy, creativity, technology and implementation.

The BBN benefit is that clients get the best of both worlds. This means experiencing the creativity and personal attention of dealing with a locally based agency, while having the support of a large, international organisation. This combination delivers campaigns through the extensive reach of an international framework, coupled with the creative and entrepreneurial flair of independent agencies. This enables worldwide marketing strategies to be rolled out efficiently and effectively.

Meet BBN owner-managers

BBN is a collaborative agency-owned organisation, with every agency-partner an equity shareholder – all sharing the same genuine passion for B2B. Our collective knowledge and understanding of communications in the sector is almost impossible to match.

Karen Powell
Managing Director
BBN Australia
+61 2 9957 3666
Ben Verleysen
BBN Belgium
+32 3 780 96 96
Germana Costa Moura
Director and partner
BBN Brazil
+21 3461-4616
Matt Orlando
BBN Canada
+1 905 940 1948
Pavel Marek
Managing Director
BBN Czech Republic
+420 777 797 388
David Hoskin
Managing Partner
BBN Denmark
+45 22 15 51 23
Timo Kruskopf
Managing Director
BBN Finland
+358 28 145 0600
Alexis Noal
Vice President
BBN France
+33 142356346
Gudmund Semb
BBN Germany
+49 179 7074542
Tomoko Shibata
BBN Japan
+81 3 6861 3060
Marcelo Castro
BBN Mexico
+305 513 8980
Gerard van den Bogaart
Managing Director
BBN Netherlands
+31 135 287 307
Andreas Thue
Managing Director
BBN Norway
+47 99 15 33 34 |
Anol Bhattacharya
CEO / Director
BBN Singapore
+65 9002 4307
Pedro Guillén
BBN Spain
+34 610 362 007
Johan Åström
BBN Sweden
+46 8 410 719 30
Richard Thomas
Owner / Managing Director
BBN Switzerland
+41 223 015 314
Richard Parsons
Managing Director
BBN UK London
+44 207 9522120
Peter Lyall
Group Director
BBN UK Aberdeen
+44 1224 626288
Greg Nickerson
+1 262 784 7200
Simon Mellamphy
Co-Founder & CEO
BBN Strategic Partner - Ceem
+44 7880 731615
Roell Bakker
Global Partner Manager
BBN Strategic Partner - Instant Magazine
+31 (0)20 303 2822
James Morgan
Vice President Global Sales
BBN Strategic Partner - SharpSpring


Helping to drive a more powerful, unified agency is the task of BBN Central and executive board. Our executive board is comprised of experienced directors from BBN partners around the globe.

Annette Fernandes-Poyser
Executive Director
BBN Central
+971 50 550 2197

Annette joined BBN Central as a full time dedicated Executive Director. With over 22 years marketing experience working in agencies and on the client side, Annette manages BBN’s general day-to-day operations and helps streamline the agency’s communications.

Clif Collier
Executive Chairman
BBN Central
+33 6 74 11 76 59

As chairman of BBN, Clif is responsible for driving the development of the vision and strategy for BBN. His experience in building an agency business into an international group specialising in oil & gas has been invaluable in understanding the cultural and operational challenges that face companies in delivering across borders and continents.

Alexis Noal
Vice President
BBN France
+33 1 42 35 63 46

Holder of a law degree and beginning his career in the UK as a publisher and technical writer, Alexis transitioned to PR, specializing in IT and Telcos. He is now the lead contact for brand positioning and international relations in BBN France and heads the BBN content task team.

Carola Hecker
Client Services Director
BBN Germany
+49 162 251 0605

Carola has a background in international Product management and has been leading some of BBN’s largest international client accounts over the past ten years, with a special focus on the agricultural and engineering industry. She heads BBN’s Account Management Task team and is actively involved with the network’s new member recruitment.

Curtis Gorrell
Strategic Consultant
+1 262 784 7200

As a 30 year veteran in account management, Curtis is all about strategic thinking that helps companies grow their business. In ten years of service with BBN he’s been an active contributor to many task teams, and currently serves as the leader for the BBN Brand Asset Management (BAM) team.

Peter Lyall
Group Director
BBN UK Aberdeen
+44 1224 626288

Peter is responsible for making the thinking visible and ensuring that clients truly benefit from investing in their brands. He has worked with many notable companies on major branding and messaging projects such as Technip, Petrofac, and BP. Peter also contributes to BBN’s BAM task team.

Added value specialist support

BBN’s strategic partners have specific specialisms and knowledge in certain areas of B2B marketing and work as an added value resource for our clients and agencies, across all global locations.

Ceem is a patent pending, first-to-market technology platform that delivers personalised and measurable live-action video communications at scale. Individually tailored to each and every contact in a database. We believe that achieving meaningful reach and engagement, personalised, live-action video messaging is the most effective and most cost-efficient solution, delivering unprecedented ROI. Ceem is committed to connecting authentically with audiences around the globe, to support and exceed its customers’ business growth objectives and goals. We are proud to be one BBN’s key strategic partners.
T: +44(0)7880 731615

Foleon is a cloud-based creative platform that simplifies the production of next-level interactive web content, allowing anyone with content to create and publish media-rich sales and marketing assets that feel fluid like native apps, but are built in HTML5 and work in any modern web browser. Our content management platform is perfect for corporate brochures, product catalogs, interactive white papers, proposals and presentations, digital annual reports and customer magazines.
T: +31 (0)20 303 2822

SharpSpring is a highly-rated global provider of affordable, cloud-based marketing automation. Agencies and businesses around the world rely on SharpSpring to generate leads, improve conversions to sales, and drive higher returns on marketing investments. Known for innovation, open architecture, and exceptional customer support, SharpSpring offers flexible monthly contracts at a fraction of the price of its competitors.
Tel: +1 888-428-9605