We are BBN

Advancing B2B thinking to help build your business success. Differently.

BBN, the world’s B2B agency, is different. As business owners ourselves, we use our entrepreneurial approach to connect and understand your business. Our proven, bespoke end-to-end methodology delivered by experienced agile teams can only be truly effective for your business because our people are interdependent and genuinely connected. As a result, your marketing gets a creative, data-driven solution, that delivers global relevance with local impact. Our input in building your brand value gives you your success. It’s a totally new way of thinking about B2B marketing and will transform your business.

Our approach is based on identifying bespoke integrated delivery teams based on your specific business need. Each team has in-depth experience in your particular industry, combined with the necessary technical and creative competencies, your marketing strategy requires. By aligning ourselves and understanding your business challenges, we can then provide insightful, effective campaigns that are carefully tailored to your operating regions. Because we have an extensive global talent pool and hundreds of discipline experts to draw from, we can deliver an end-to-end solution through a one-agency experience. The result? Your business gets more customers, improved ROI and increased engagement.


We wouldn’t be responsible global citizens if we didn’t voluntarily address corporate social responsibility (CSR). In a world where violations against human rights still occur, BBN takes CSR-related matters seriously. Our CSR-related policies draw inspiration from the United Nations Sustainable Development Goals (SDGs) and the ten principles of the United Nations Global Compact (UNGC).

The ten principles focus on human rights, labour conditions, anti-corruption and the environment. Additionally, with operations in the United Kingdom, we address and fully comply with the UK Modern Slavery Act 2015.


BBN encourages agency-wide respect for our employees as individuals, with different cultures, values and faiths. Our people enjoy working in an inclusive, appreciative environment as much as they enjoy having the ability to tap into the products and service disciplines of both their peers and our industry-leading experts.

We believe that the diversity BBN embraces so wholeheartedly serves to enhance our creative, strategic, digital and relationship offerings, with the result being alchemy that drives a results-driven approach like no other. This approach is one that our clients have come to recognise as the very thing that separates BBN from our competitors.

Opportunity-over-problem thinkers

Our entrepreneurial spirit is infectious, and this makes all our people ‘opportunity-over-problem’ thinkers. This thinking and the same mindset is then applied to your business. Yes, we have robust systems and some really neat marketing tools, but our real strength is in the humans that deliver them. Like many B2B businesses in today’s technology-driven world, for the owner-managed companies that compose BBN, agility is not just a theory. Instead, it’s how we think, act and perform in practice – every day. We’ve survived and succeeded in this shifting environment not only by responding to change but by embracing it, so we’ll apply that same thinking to your marketing challenges.

Karen Powell
Managing Director
BBN Australia
+61 2 9957 3666
Andrew Haussegger
BBN Australia
+ 613 9290 9777
Tom De Smaele & Kristof Versluys
Managing Partners
BBN Belgium
+32 (0)9 2788437
Gabi Armstrong
Executive Vice President
BBN Canada
+1 416 358 7263
Pavel Marek
Managing Director
BBN Czech Republic
+420 777 797 388
Timo Kruskopf
Managing Director
BBN Finland
+358 28 145 0600
Charles de La Rochefoucauld
Founder & President
BBN France
+33 142356346
Matthias Specht
Member of Board
BBN Germany
+49 179 7074573
Attila Rasko
Managing Director
BBN Hungary
+36 3022 99403
Marcelo Castro
BBN Mexico
+305 513 8980
Gerard van den Bogaart
Managing Director
BBN Netherlands
+31 135 287 307
Andreas Thue
Managing Director
BBN Norway
+47 99 15 33 34 |
Imran Husain
BBN Pakistan
+1 (646) 374-0260
Anol Bhattacharya
CEO / Director
BBN Singapore
+65 9002 4307
Pedro Guillén
BBN Spain
+34 610 362 007
Sara Aschan
BBN Sweden
+46 8 410 719 30
Richard Thomas
Owner / Managing Director
BBN Switzerland
+41 223 015 314
Richard Parsons
Managing Director
BBN UK London
+44 207 9522120
Peter Lyall
Group Director
BBN UK Aberdeen
+44 1224 626288
Greg Nickerson
+1 262 784 7200
Prajwal Gadtaula
Founder and Managing Partner
BBN Strategic Partner - Business Brainz
+977 9851 183 719
Simon Mellamphy
Co-Founder & CEO
BBN Strategic Partner - Ceem
+44 7880 731615
Meetul Shah
BBN Strategic Partner - DemandMatrix
+1 425 894 8545
Roell Bakker
Global Partner Manager
BBN Strategic Partner - Foleon
+31 (0)20 303 2822
Prashant George
Managing Partner
BBN Strategic Partner - HubSpire
+91 9847749490
James Morgan
Vice President Global Sales
BBN Strategic Partner - SharpSpring


Helping to drive a more powerful, unified agency is the task of BBN Central and executive board. Our executive board is comprised of experienced directors from BBN partners around the globe.

Annette Fernandes-Poyser
Executive Director
BBN Central
+971 50 550 2197

Annette joined BBN Central as a full time dedicated Executive Director. With over 22 years marketing experience working in agencies and on the client side, Annette manages BBN’s general day-to-day operations and helps streamline the agency’s communications.

Clif Collier
Executive Chairman
BBN Central
+33 6 74 11 76 59

As chairman of BBN, Clif is responsible for driving the development of the vision and strategy for BBN. His experience in building an agency business into an international group specialising in oil & gas has been invaluable in understanding the cultural and operational challenges that face companies in delivering across borders and continents.

Carola Hecker
Client Services Director
BBN Germany
+49 162 251 0605

Carola’s expertise is in integrated communication, from Corporate/Employer brand definition to implementation across all channels and geographies. With Germany being a highly export-driven market, she has been involved with many of BBN’s international client accounts and heads BBN’s International Account Management Task Team.

Peter Lyall
Group Director
BBN UK Aberdeen
+44 1224 626288

Peter is responsible for making the thinking visible and ensuring that clients truly benefit from investing in their brands. He has worked with many notable companies on major branding and messaging projects such as Technip, Petrofac, and BP. Peter also contributes to BBN’s BAM task team.

David Jordan
Chief Growth Officer
+1 414 708 2289

David is a skilled strategist with a proven ability to grow brands, transform businesses and build teams that excel. He’s been launching and developing brands in the B2B market for 15 years and he consistently delivers creative thinking, bold direction and a unique perspective that yields unforgettable results.

Richard Thomas
Owner / Managing Director
BBN Switzerland
+41 223 015 314

Rich is a very talented manager and entrepreneur. His long experience in the marketing and advertising industry and the ability to make things happen makes him a great asset to the BBN Executive Board

Marcelo Castro
BBN Mexico
+305 513 8980

Marcelo’s professional and academic experience has allowed him to learn from industry leaders such as Apple, Adobe & MasterCard. These experiences have allowed him to develop and execute effective marketing strategies across dynamic and complex business contexts.

Added value specialist support

BBN’s strategic partners have specific specialisms and knowledge in certain areas of B2B marketing and work as an added value resource for our clients and agencies, across all global locations.

As leaders in account-based advertising, AccountInsight enables BBN to strengthen its programmatic advertising services. AccountInsight offers an industry-leading account-based ads platform, enabling digital marketing agencies to offer their clients programmatic advertising with a simple, transparent solution. Jointly developed with GroupM, the world’s largest media company, AccountInsight was built with reach, engagement, and digital excellence in mind.

T: +45 20 82 01 45

Business Brainz is a research firm engaged in delivering custom-built Account Insight Profiles about enterprise customers and Industry Insight Profiles. To personalize ABM campaigns, they deliver highly tailored ABM Account Insight reports and ABM Industry Insight reports.

T: +977 9851 183 719

CEEM is the personal video messaging platform that enables brands to re-humanise their relationships with their audiences because we make genuine, personal video messaging easy, cost-effective and measurable. We enable brands to deliver targeted messages that stand out in the communications clutter, capture the hearts and minds of your audiences and produce proven results. We are proud to be one of BBN’s key strategic partners.

T: +44(0)7880 731615

DemandMatrix provides Technographic data and Strategic intelligence to B2B Technology Marketing, Sales and Product teams. Our unique Data mining platform powered by narrow-AI and Machine Learning reveals the technologies in use by your target accounts. Our range of tailor-made intelligence and insights have successfully helped customers boost their Marketing and Sales outcomes. We are the only company that tracks Technographics for products that are installed in front of and behind firewalls. To date, we have tracked over 10K tech products across 236 countries. Some of the world’s leading technology companies use our solutions to successfully achieve a myriad of Marketing, Sales and Product Development goals and to garner a deeper understanding of their target account’s technology-buying journey.

T: +1 415 799 7863

Foleon is a cloud-based creative platform that simplifies the production of next-level interactive web content, allowing anyone with content to create and publish media-rich sales and marketing assets that feel fluid like native apps, but are built in HTML5 and work in any modern web browser. Our content management platform is perfect for corporate brochures, product catalogs, interactive white papers, proposals and presentations, digital annual reports and customer magazines.

T: +31 (0)20 303 2822

Founded in 2008, HubSpire is an outcome-based organization that specializes in working with startups as well as large corporations, government agencies and nonprofits to enable enterprise mobility and develop tailored technology solutions. Headquartered in New York City, we deliver digital transformation and technology services to translate robust ideas into effective solutions, enabling our global clients to outperform their competition.

We take an agile, consultative and collaborative approach to creating customized solutions across the digital value chain. Whether you need to differentiate your company, reinvent and secure business functions or accelerate revenue growth, we can get you there. We work with you to understand your business and devise customized solutions, maximize application availability, agility, and predictability. Our areas of expertise include digital transformation, enterprise mobility, data analytics, IoT integration, cybersecurity advisory services and artificial intelligence (AI) solutions.

T: India: +91 9847749490 or USA: +1 646 234 4550

SharpSpring is a highly-rated global provider of affordable, cloud-based marketing automation. Agencies and businesses around the world rely on SharpSpring to generate leads, improve conversions to sales, and drive higher returns on marketing investments. Known for innovation, open architecture, and exceptional customer support, SharpSpring offers flexible monthly contracts at a fraction of the price of its competitors.

Tel: +1 888-428-9605