In recent months, our long-standing customer ebm-papst – the global innovation leader for fans and motors – has moved many events into the digital space. Even though the first FRESH WORLD was a huge success, there is still room for improvement. That’s why we worked together with our customer to make this year’s highlight event an even greater experience.
In this regard, two aspects were particularly important: On the one hand, the presentation of the latest products and innovations should become even more interactive alongside expert keynotes and other exclusive information sessions. To achieve this, we not only used classic content formats, but also custom-built 3-D applications, games, and other special additions were integrated into the interface.
On the other hand, the digital platform was supposed to contribute to a personalized brand experience: Data about all the participants had to be collected in order to set the right impulses on the platform, but also in the follow-up communication through marketing and sales.
One thing transpired very quickly: A completely new approach was needed that entailed new processes as well as new marketing technologies. This is what actually lead to the creation of the digital experience platform for ebm-papst.
Users can activate any virtual event on the platform with just a few clicks thanks to self-service registration. This does not only simplify the platform usage for the target group, but also gives users the opportunity to have a go at other topics and areas of interest without much effort. Furthermore, special rooms for the brand or the “GreenIntelligence” philosophy give customers the opportunity to get to know the company better.
The ebm-papst event platform not only impressed the customers, but also engaged their entire staff: Thanks to global access to the platform, knowledge could be shared across locations, new customers could be generated, and exciting topics could be placed. In the first four weeks more than 1000 new contacts were registered on the platform. Even the sales department partially uses the platform for online demos – normally, the portfolio and exclusive information can be presented in such an attractive and compromised form in a personal meeting only.