BBN adds new French B2B agency to its partnership

The addition of a specialist B2B tech agency strengthens BBN’s ability to address the marketing needs of international tech companies.

We are delighted to announce that we have added Eleius to our partnership. A comprehensive, full-service agency focused on the B2B tech sector, Eleius is headquartered in Paris and led by industry veteran and international marketer Etienne Viellard.

“We couldn’t be happier to bring Eleius into our group of agencies,” said Annette Poyser, BBN Executive Director. “With Eleius, BBN strengthens its ability to serve the demanding marketing needs of technology companies worldwide. Eleius is an expert at launching and scaling innovative businesses internationally. Eleius will contribute its unique B2B tech marketing methodologies and skills to BBN”.

Eleius’ expertise includes international go-to-market advisory, positioning and messaging, branding, multilingual content creation in French, Italian, German, Spanish, Dutch and English, and lead generation using growth marketing techniques. Eleius excels in launching technology businesses globally. In less than a decade, they have helped over 90 start-ups, scale-ups, and established businesses execute winning marketing strategies, communicate with impact, and generate sales leads at scale.

“We couldn’t be happier about joining such a well-regarded, international marketing powerhouse,” said Etienne Viellard, Founder of Eleius. “With the backing of BBN, our ambition is to take on new clients globally in the B2B tech sector, all while strengthening our position as a leading full-service B2B agency in France.”

BBN’s approach is based on offering integrated delivery teams to its international clients, who have in-depth industry experience, technical and creative competencies, and geographic coverage. By drawing on an extensive and diverse global talent pool with a variety of highly specialised skill sets from our global partners, BBN can give clients a one-agency experience.

Recognised as one of the Top International B2B Marketing Agencies[1], BBN partners employ more than 1,200 B2B specialists working in 66 offices spanning 32 countries, speaking 35 languages. BBN Partners have more than 500 clients from 23 different B2B sectors generating more than $187 million in global billings.

[1] B2B Marketing, B2B Marketing Agency Benchmarking Report, 2023

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