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Quality Over Quantity: A Strategic Content Investment
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Posted by BBN Central on 18th Feb 2022
ProPlus Data to enhance BBN’s Strategic Insights service offering
LONDON— 18 February 2022—BBN, the world’s B2B agency, announced today it has added a new service provider, India-based ProPlus Data, to its Strategic Partner line-up.
“We are pleased to add ProPlus Data to our Partnership,” said Annette Fernandes-Poyser, BBN Executive Director. “Amit Chatterjee and his team are extremely proficient at taking unstructured data sets and turning them into actionable profiles to give sales and marketing teams granular insights. Couple this with BBN’s current Strategic Insights, and we believe our offering will grow to become unrivalled.”
ProPlus Data brings an additional capability to BBN’s in-depth research offering that provides data and market intelligence for go-to-market initiatives, and thus provides B2B companies a better way to analyze markets and their target prospects. ProPlus Data offer some of the most comprehensive profiling capabilities in the industry and have the capacity to index billions of unstructured documents each day–producing a detailed census of the personas, social media profiles, tech profiles etc. that sales and marketing teams need to better understand their targets.
“I had been a part of BBN previously in my career and it was such a great growth experience for both the company and my team,” said Amit Chatterjee, Founder and CEO, ProPlus Data. “We started ProPlus during the pandemic and always knew we wanted to quickly scale. To do that, we needed to show we could extend our presence outside our immediate geographical borders and BBN definitely helps us do that.”
ProPlus Data is the second partner recruited as part of BBN’s Strategic Insights offering. BBN Partners can now combine two services: ProPlus Data for data and intelligence with Business Brainz’s industry-leading insights, giving clients additional fuel for their sales and marketing efforts.
FOR PRESS ENQUIRIES
Contact Ed Davis: ed@bbn-international.com
T: US +1 281 250 4871
Posted by BBN Central on 18th Feb 2022
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