Posted by BBN Central on 17th Mar 2023
The Courageous CMO: Prioritises brand building
It's more important than ever to be remembered. In our fourth of a nine-part series of blog posts celebrating the
READ MOREPosted by BBN Central on 25th Jan 2022
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About the authorAndrew Haussegger is co-founder and CEO of BBN Partner, Green Hat, headquartered in Melbourne, Australia. Andrew is a public speaker, chairman of the B2B CMO Advisory Council for B2B Marketing Research, co-author of the annual B2B Outlook research report and member of various industry judging panels. Over almost two decades, Andrew and his team have worked with global clients such as Nestle, Thermo Fisher Scientific, IBM, DXC Technology, Korn Ferry and various local and regional organisations. |
Posted by BBN Central on 25th Jan 2022
Marketing Technology (MarTech) is any technology that enables marketers to be more efficient or effective in reaching their audiences. And who wouldn’t want that?!
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Subscribe nowPosted by BBN Central on 17th Mar 2023
It's more important than ever to be remembered. In our fourth of a nine-part series of blog posts celebrating the
READ MOREPosted by BBN Central on 13th Mar 2023
With marketing budgets slashed in a post-pandemic world, focused marketing efforts like ABM rule the day. Organisations often jump on
READ MOREPosted by BBN Central on 3rd Mar 2023
An inspiration to any CMO, Aina Lemoen Lunde, Executive Vice President Group Brand at DNB, is investing heavily in data-driven
READ MOREPosted by BBN Central on 21st Feb 2023
We are pleased to announce our recent expansion by adding a new agency partner with offices in the US, Middle
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