Posted by BBN Central on 19th Mar 2024
ABM Readiness – Part II – Debunking ABM Myths
Account-Based Marketing (ABM) has rapidly gained traction in the B2B marketing world, promising personalized and efficient strategies to win over
READ MOREPosted by BBN Central on 29th Jun 2021
About the authorPeter Lyall became a BBN Executive Board Member in 2019. He is a certified management consultant and has taught brand strategy and communications at Henley Business School, Robert Gordon’s University, Aberdeen University and Edinburgh University. His own education includes an MA from Edinburgh University and an award-winning MBA from Henley Business School. In his work with Fifth Ring since 2005, Peter has worked with over 100 companies in the oil and gas sector. |
Posted by BBN Central on 29th Jun 2021
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Subscribe nowPosted by BBN Central on 19th Mar 2024
Account-Based Marketing (ABM) has rapidly gained traction in the B2B marketing world, promising personalized and efficient strategies to win over
READ MOREPosted by BBN Central on 23rd Feb 2024
Cos Mingides, one of the world's leading experts on marketing effectiveness, believes that too many B2B marketers chase short-term results
READ MOREPosted by BBN Central on 16th Feb 2024
Welcome to the second instalment, focusing on smart investment strategies for fearless marketers aiming to win market share in the
READ MOREPosted by BBN Central on 6th Feb 2024
Marketing specialist Robert Heldt from BBN partner Custom Media based in Japan, unveils his perspective on the pivotal trends set
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