Posted by BBN Central on 19th Mar 2024
ABM Readiness – Part II – Debunking ABM Myths
Account-Based Marketing (ABM) has rapidly gained traction in the B2B marketing world, promising personalized and efficient strategies to win over
READ MOREPosted by BBN Mexico on 16th Oct 2018
One of the pervasive problems affecting B2B organizations of any industry, size or geography is the lack of integration between their Sales and Marketing teams.
In this piece I share 7 (+1) ways, that in our experience, can help any B2B organization to align these complementary stakeholders:
+1. A key role of Leadership within the organization: the only way that this integration can work is with the buy-in and constant fostering from the organization’s leadership.
Since strategy is a skill derived from the military, I would like to conclude with a visual metaphor that shows the subjects playing a different role but with the same objective – to hit a target. The soldier on the left is the “spotter” who directs where the shot needs to go (the Marketing Department). The soldier on the right is the “sniper”, who takes the final shot (the Sales Department). Their roles are different but complementary. They also collaborate and learn as a team to improve their overall performance.
Thanks for the Photo Daniel Cheung on Unsplash
Posted by BBN Mexico on 16th Oct 2018
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Subscribe nowPosted by BBN Central on 19th Mar 2024
Account-Based Marketing (ABM) has rapidly gained traction in the B2B marketing world, promising personalized and efficient strategies to win over
READ MOREPosted by BBN Central on 23rd Feb 2024
Cos Mingides, one of the world's leading experts on marketing effectiveness, believes that too many B2B marketers chase short-term results
READ MOREPosted by BBN Central on 16th Feb 2024
Welcome to the second instalment, focusing on smart investment strategies for fearless marketers aiming to win market share in the
READ MOREPosted by BBN Central on 6th Feb 2024
Marketing specialist Robert Heldt from BBN partner Custom Media based in Japan, unveils his perspective on the pivotal trends set
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