Posted by BBN Central on 24th Sep 2023
The Creative Crisis and Opportunity in B2B Marketing
Sales and marketing noise surrounds us. Daily, we scroll through countless pieces of content, and every click or swipe presents
READ MOREPosted by BBN Mexico on 16th Oct 2018
One of the pervasive problems affecting B2B organizations of any industry, size or geography is the lack of integration between their Sales and Marketing teams.
In this piece I share 7 (+1) ways, that in our experience, can help any B2B organization to align these complementary stakeholders:
+1. A key role of Leadership within the organization: the only way that this integration can work is with the buy-in and constant fostering from the organization’s leadership.
Since strategy is a skill derived from the military, I would like to conclude with a visual metaphor that shows the subjects playing a different role but with the same objective – to hit a target. The soldier on the left is the “spotter” who directs where the shot needs to go (the Marketing Department). The soldier on the right is the “sniper”, who takes the final shot (the Sales Department). Their roles are different but complementary. They also collaborate and learn as a team to improve their overall performance.
Thanks for the Photo Daniel Cheung on Unsplash
Posted by BBN Mexico on 16th Oct 2018
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Subscribe nowPosted by BBN Central on 24th Sep 2023
Sales and marketing noise surrounds us. Daily, we scroll through countless pieces of content, and every click or swipe presents
READ MOREPosted by BBN Central on 19th Sep 2023
The addition of specialist B2B agencies in South America strengthens BBN’s global footprint to further address the marketing needs of
READ MOREPosted by BBN Central on 15th Aug 2023
To end our series of posts on global marketing, we round up the key strategies to provide maximum impact on
READ MOREPosted by BBN Central on 3rd Aug 2023
Staying close to the action and putting your best foot forward in a new market should also include a team
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