Posted by BBN Central on 17th Mar 2023
The Courageous CMO: Prioritises brand building
It's more important than ever to be remembered. In our fourth of a nine-part series of blog posts celebrating the
READ MOREPosted by BBN Mexico on 16th Oct 2018
One of the pervasive problems affecting B2B organizations of any industry, size or geography is the lack of integration between their Sales and Marketing teams.
In this piece I share 7 (+1) ways, that in our experience, can help any B2B organization to align these complementary stakeholders:
+1. A key role of Leadership within the organization: the only way that this integration can work is with the buy-in and constant fostering from the organization’s leadership.
Since strategy is a skill derived from the military, I would like to conclude with a visual metaphor that shows the subjects playing a different role but with the same objective – to hit a target. The soldier on the left is the “spotter” who directs where the shot needs to go (the Marketing Department). The soldier on the right is the “sniper”, who takes the final shot (the Sales Department). Their roles are different but complementary. They also collaborate and learn as a team to improve their overall performance.
Thanks for the Photo Daniel Cheung on Unsplash
Posted by BBN Mexico on 16th Oct 2018
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Subscribe nowPosted by BBN Central on 17th Mar 2023
It's more important than ever to be remembered. In our fourth of a nine-part series of blog posts celebrating the
READ MOREPosted by BBN Central on 13th Mar 2023
With marketing budgets slashed in a post-pandemic world, focused marketing efforts like ABM rule the day. Organisations often jump on
READ MOREPosted by BBN Central on 3rd Mar 2023
An inspiration to any CMO, Aina Lemoen Lunde, Executive Vice President Group Brand at DNB, is investing heavily in data-driven
READ MOREPosted by BBN Central on 21st Feb 2023
We are pleased to announce our recent expansion by adding a new agency partner with offices in the US, Middle
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