bbn americas


The Americas is an expansive and populous region characterised by social and cultural variation

This influences the way people communicate, and each of the markets in the Americas has their own way of conducting business and maintaining relationships. Therefore BBN Americas focuses on providing clients in the region with a comprehensive offering of marketing communications services, ranging from visual content creation and social media campaigns to brand engagements and public relations.

We recognise it would be impossible for one single agency to have all the answers. This is why we have set up BBN Americas along with our American and Latin American partners with the aim to enable the collaboration of agencies to help international clients and partners better understand this vast continent. In doing so, companies can more effectively market their products and services in and out of the countries that make up the region.


Beth Garcia

Beth is the founder of Approach. She is responsible for identifying national and international partners, leads luxury brand projects and keeps the boutique service philosophy alive in a big agency.


Gabriel Armstrong
Vice President

Gabi helped build BBN Canada (tag) to be about great creative solutions. Since then, she’s worked closely with many of North America’s top B2B brands, to fully understand their business objectives and initiate strategic and communications plans that foster real growth.

Marcelo Castro

Marcelo Castro
Founder and CEO

Marcelo brings over 20 years of experience in international business, including strategic development and tactical execution in verticals such as consumer and technology.

Greg Nickerson

Greg Nickerson

After a decade of serving as Bader Rutter’s CEO, Greg, now chairman, brings his vast marketing and industry experience to Bader Rutter’s food and agriculture teams.

ArnaudDasprez Headshot

Arnaud Dasprez

A seasoned marketing technologist and global communications strategist, Arnaud has a track record for driving innovation in the digital arena. He leads the marketing strategy for emerging technology ventures at HexaGroup.

A Brand Transformation

Digital Experience platform and events

Go Digital – Go Yell

Seven strengths of Stone

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