True is leading the way in B2B marketing effectiveness, with a powerful mix of creativity and media strategy that delivers tangible business outcomes.

With a commitment to driving sustainable commercial growth, True creates campaigns that don’t just engage—they change behaviour, shift culture, and create long-term impact. 

Since joining BBN in 2014, True has elevated their global capabilities with its level of strategic and creative excellence, making them a standout in the B2B space. Their unwavering focus on effectiveness sets them apart as trusted partners who consistently deliver strong business-level outcomes.  True’s achievements include being the only IPA Effectiveness Accredited B2B agency, the first B2B specialist to win an IPA Effectiveness Award and, being named ANA Global Creative B2B Agency of the Year in both 2020 and 2022.