CONTEXT
In recent months, our long-standing customer ebm-papst – the global innovation leader for fans and motors – has moved many events into the digital space. Even though the first FRESH WORLD was a huge success, there is still room for improvement. That’s why we worked together with our customer to make this year’s highlight event an even greater experience.
THE CHALLENGE
Print adds a physical dimension to beautiful digital creations: evoking an additional human sense – touch. Choosing the right paper is critical to making sure digital creativity shines at its best in an analogue world. In addition, brand partnerships are an effective way of generating fame, driving reach, and increasing engagement.
THE IDEA
We partnered with Adobe Stock to tell a digital to analogue story and demonstrate how striking imagery can leap off the page on a premium design paper. ‘Catching Feels’ meaning to fall in love, takes us on a sensory journey through six feelings, as emotive visuals are captured and enhanced through different printing techniques and finishes on distinctive paper shades, within a limited-edition book.
THE RESULTS
By partnering with Adobe Stock, we were not only able to improve reach and raise awareness, but the campaign achieved significant double digit sales growth during one of the toughest economic climates ever, where the market witnessed a 20% decline in sales.
“We’re incredibly proud of the campaign and the commercial success it has achieved. Catching Feels has captured the hearts and minds of our customers and really elevated the status and brand perception of PERGRAPHICA”.
