25 AI champions. One shared approach. Built for B2B.

BBN is the world’s largest global B2B marketing agency organization. Across our member agencies, 25 AI champions run daily AI operations for the enterprise marketing teams we serve. 

 

Different markets. Different stacks. Different ideas.

One shared governance framework holds it together – our global AI Studio. And our flagship service, BBN AI Studio, gives your marketing team senior thinking inside the AI tools they already use.

Download the AI Transparency Pack (PDF)

 

The BBN AI Collective.

BBN International is a global B2B marketing agency organization spanning Europe, North America, APAC, Africa, and Latin America. In 2025 we formed the BBN AI Collective, a working community of 25 AI champions across our member agencies.

Each champion leads AI inside their own agency. Each agency builds customer experience features that fit the clients they serve. The collective is where the work comes together. Guided by a team of AI specialists in our AI Studio. Shared principles. Shared skills library. Shared learning loops. Different local execution.

This is deliberate. B2B marketing problems do not look the same in Munich, Johannesburg, Oslo, and Singapore. The people solving them should not look the same either. The governance and the quality standard do.

 

The BBN AI Transparency Pack.

Every member agency in the BBN AI Collective works to the same governance framework. We call it the AI Transparency Pack. It has three pillars.

AI usage and governance. AI use is declared in our contracts. Humans stay in the loop. Creation processes are logged and auditable. Our teams are continuously enabled through shared training.

Data and privacy. Our platform runs on secure AWS servers in Frankfurt/Germany, GDPR-compliant. Models connect via secure API. Client prompts and data never train third-party models. Clients control which models run against which data, and can restrict models by geography.

Ethical AI. AI augments humans, it does not replace them. We are honest with clients about where AI is used. The collective itself is a bias-mitigation tool: Different backgrounds, agencies, geographies, ethnicities, and genders reviewing how we work.

The full framework is public. It is the commitment that sits behind every AI engagement across the BBN organization.

Download the BBN AI Transparency Pack (PDF)

 

 

BBN AI Studio Skills: Senior B2B marketing judgment, native in your AI.

The BBN AI Studio Skill package is our flagship AI service for B2B marketing. 30+ marketing AI skills built from 20+ years of hands-on B2B experience. Each skill is an outcome module with defined inputs, measurable outputs, and quality standards.

Skills run inside the AI tools your team already uses. Microsoft Copilot. Claude. ChatGPT. Gemini. Or your own AI environment. Your data stays in your infrastructure. Your governance stays intact.

This is a global service the BBN AI Collective develops and improves together with BBN AI Studio. Every member agency can apply it in their market. Every client gets the same canonical quality.

Unique CX features from across the organization.

Beyond BBN AI Studio, member agencies have built customer experience capabilities for the industries and verticals you need to serve. Examples from across the organization today:

• Conversational experiences. B2B chatbots for complex product portfolios, lead qualification across long buying committees, and technical support scenarios.
• Avatar and video systems. Interactive virtual presenters for product launches, personalized video sales outreach at scale, and event activations.
• Marketing automations. Campaign orchestration, account-based nurture flows, content personalization engines, and internal marketing operations that run themselves.
• Platform integrations. Deep work inside the marketing stacks our clients rely on, including Adobe Experience Cloud, Salesforce Marketing Cloud, HubSpot, Microsoft Dynamics, and the big AI platforms.
• Big data and machine learning. Advanced analytics applied to customer segmentation, lead scoring, churn prediction, and next-best-action modeling for complex B2B pipelines.

If you are running a complex marketing stack, chances are a BBN agency has already built something close to what you need. We put you in touch with the right one.

Two ways in.

Start with BBN AI Studio Skills. The fastest way to put senior AI-powered marketing thinking into your team’s hands. Skills deploy into your AI environment. No platform migration.

Try it first in AI Space. If your IT is still unlocking AI platform integrations, BBN AI Space is a safe, hosted environment where your team can try BBN AI Studio on day one. An interim home for your AI marketing work while your own stack catches up.

Built for complex B2B marketing.

We work best with CMOs and senior marketing leaders running multi-market, multi-audience, multi-stakeholder organizations. Industrial manufacturing, health and pharma, technology, financial services, and complex B2B brands are our home ground.

If you are managing a team spread across regions, juggling several AI tools, and trying to turn that access into real output quality, the next stop is BBN and our AI team.