GLOBAL MARKETING EXPERTISE, UNIFIED
You’ll have access to experts for every marketing need. We’ll dive deep into your unique challenges to craft solutions that resonate across borders. We fuse B2B expertise, data-driven approaches and seamless global execution, helping to build global brands that connect and convert.
One Global Methodology. Seamless Cross-Border Execution.
Unlike fragmented agency networks, BBN is built on a foundation of shared principles and proven methodologies. At the heart of this is BBN Navigator: the world’s only truly integrated B2B marketing toolset.
This powerful platform streamlines cross-border collaboration, providing a consistent, best-practice approach to B2B marketing across all our global locations. From strategy to seamless execution, Navigator empowers us to deliver globally aligned campaigns that are expertly refined for local markets, ensuring exceptional results worldwide.
BBN NAVIGATOR
DISCOVERY
Uncover insights to inform smarter decisions.
Market Research & Insights
- Market Research
- Market Insights & Analytics
- Competitive Intelligence
- Trend Analysis & Foresight
Audience Understanding
- Audience Analytics & Segmentation
- Customer Intent Data Analytics
- Voice of Customer (VoC) Programs
- Ethnographic Research
STRATEGY
Define the roadmap for impactful marketing.
Brand Strategy
- Brand Strategy & Positioning
- Product Portfolio Strategy
Marketing & Investment Strategy
- Marketing Investment Modelling
- Audience & Data Strategy
- Growth & Go-to-Market Strategy
- Sales Enablement Strategy
Content & Digital Strategy
- Content Strategy
- Digital Strategy
- Omnichannel Strategy
- E-commerce & Conversion Strategy
Technology Strategy
- MarTech & AdTech Strategy
- Data Governance & Privacy Strategy
- AI & Automation Strategy
CREATIVE
Bring ideas to life through compelling storytelling.
Brand Development
- Brand Identity
- Product/Brand Naming
- Big Brand Platform Ideas
- Sonic Branding
Content & Campaigns
- Content Creation
- Campaign Design & Development
- Social Campaigns
- Personalized Content Development
- Influencer Marketing
Experiential & Engagement
- PR Stunts
- Events, Event Marketing & Experiential
- Virtual & Hybrid Event Production
- Interactive Experiences (AR/VR)
Production & Design
- Film & Audio Ad Production
- Web & User Experience Design
- 3D Design & Animation
- App & Software Interface Design
ACTIVATION
Execute with precision to drive results.
Media & Channel Activation
- Media Planning & Buying (On and Offline)
- SEO/SEM
- Direct Marketing
- Programmatic Advertising
Targeted Marketing
- Account-Based Marketing (ABM)
- Customer Relationship Management (CRM)
- Lead Generation & Nurture Programs
- Marketing Automation & Lifecycle Campaigns
Internal & External Engagement
- Internal Communications
- Partnerships & Sponsorships
- Public Relations
- Employee Advocacy Programs
- Channel Partner Marketing
Technology & Integration
- MarTech & AdTech Integration
- Contact Centers
- CRM & Sales Technology Integration
- Customer Experience (CX) Management
MEASUREMENT
Track performance to optimize growth.
Performance Analytics
- Campaign Reporting & Optimization
- Brand Tracking
- Web Analytics
- Social Monitoring
- Customer Experience (CX) Analytics
Advanced Measurement Models
- Econometric/Marketing Mix Modelling
- Attribution Modelling
- Share of Search Analytics
- Revenue & ROI Modelling
Data Insights
- Data Visualization
- Real-Time Performance Dashboards
- Predictive Analytics & AI Modelling
BORDERLESS CAMPAIGN EXECUTION
Driving consistent brand experiences worldwide with precision, agility, and local insight via our Agency X model.
ACCREDITATIONS
Delivering on the promise of AI
BBN AI Studio is our global hub that connects the AI excellence of all BBN agencies into your powerful network of innovation. As a strategic partner within the global organization, BBN AI Studio offers a comprehensive suite of know-how and do-how designed to elevate your B2B marketing and sales performance with the right artificial intelligence solutions. We provide best practices and mentoring to help you navigate the complexities of the field.
BBN AI Studio and our global network of AI professionals are experienced in building scalable, proven workflows and custom AI solutions for some of the biggest B2B brands. With us as your AI partner for B2B marketing, you can focus on optimizing your customers’ experiences with creative ideas, clean data, and modern marketing technology, all under one cohesive plan.
STRATEGIC PARTNERS
EuroDSP
EuroDSP is a trading desk agency based in Munich and Paris. Thanks to its highly qualified experts and technical environment, EuroDSP has the full capacity to run advertising campaigns worldwide. EuroDSP’s services are tailored for both corporate marketers and agencies. Originally centred in programmatic, they have extended their reach beyond their core expertise to retail media services (Amazon), as well as social and search channels.
Fiscal Advocates
Foleon
Foleon is a cloud-based creative platform that simplifies the production of next-level interactive web content, allowing anyone with content to create and publish media-rich sales and marketing assets that feel fluid like native apps, but are built in HTML5 and work in any modern web browser. Our content management platform is perfect for corporate brochures, product catalogs, interactive white papers, proposals and presentations, digital annual reports and customer magazines.
MarTech Cube
MarTech Cube is a leading online publisher, hosting a variety of technology-focused publications that serve a global audience of 22.5 million B2B professionals. They partner with B2B companies to enhance lead and demand generation throughout the sales funnel. Campaign offerings include content syndication, High-Quality Leads (HQL), and BANT (Budget, Authority, Need, Timeframe) criteria-based campaigns.
Teamogy
splashmetrics
The B2B market is dramatically changing, driven by digital transformation, AI, personalization, and self-service preferences. TrustRadius reports that virtually 100% of today’s B2B buyers want to self-serve their buying journey, so companies must embrace technology solutions to meet this new demand. Splashmetrics is today’s first AI-driven selling platform for self-serve B2B Buyers. It revolutionizes sales development via strategic E2E RevOps intelligence, AI-driven hyper-personalized sales content, and 360° pipeline analytics. Buyers get the self-serve buying journeys they demand; businesses get the significantly increased efficiency and ROI they need.
