BBN Strengthens EMEA Presence with New Partner in Portugal

BBN announces a new partnership with BluePanda, a Portugal-based agency with offices in Lisbon and Braga. The partnership strengthens BBN’s presence in Iberia and adds specialist capability across marketing, CRM, AI-enabled solutions, and digital communications to the global partnership.

BluePanda joins BBN following a successful six-month trial period, bringing over 30 specialists across CRM, development, marketing, and project delivery. The agency serves clients across automotive, healthcare, life sciences, hospitality, and technology by offering a broad range of services, including brand strategy and content, digital advertising, SEO, marketing automation, employer branding, and AI-assisted communications. Their approach combines strategic thinking with end-to-end implementation, integrating into client teams from initial design through to delivery, ongoing support, and optimisation.

Founded in 2017 by CEO Jo Smets, BluePanda was built to combine European business understanding with scalable, high-quality delivery from Portugal. The agency works at the intersection of CRM, data, and marketing, helping organisations move faster, reduce risk, and maintain full control over their operations.

BBN operates as a unified global B2B agency partnership, with agencies across 28 countries working as one organisation. This model enables clients to access local expertise while benefiting from shared methodologies, standards, and ways of working. BluePanda’s addition deepens BBN’s on-the-ground capability in Portugal and gives the partnership a trusted Iberian partner with strong delivery across both strategic and execution-level programmes.

“BBN is the right partnership for where we want to go. We’re here to work as one team, whether that means joint proposals, shared expertise, or stepping in as an implementation partner for agencies across the partnership. We bring real delivery capability in CRM, AI, and marketing, and we bring a mindset built around service, smart decisions, and getting things done. For clients, that means genuine Iberian coverage backed by global standards.”

Jo Smets,

Founder and CEO of Symphony

“What makes Blue Panda a great fit for BBN is not just their capability, but their mindset. They combine strong expertise in AI, CRM, and marketing automation with the openness, service focus, and collaborative spirit that matter in a partnership like ours. They strengthen our offer in Portugal and add capabilities that are increasingly important to clients across markets. We’re delighted to welcome them to BBN.”

Annette Poyser,

Chief Operating Officer at BBN

The partnership reinforces BBN’s continued investment in EMEA, adding broad marketing and digital capability alongside on-the-ground strength in a region of growing strategic importance for international B2B programmes.

ABOUT BBN

BBN is the world’s leading B2B marketing communications agency partnership, bringing together best-in-class independent agencies across five continents. Unified by shared methodologies, tools, and standards, BBN operates as a single global agency, delivering integrated B2B marketing solutions to international and regional clients. BBN is currently ranked among the top 3 in the Top 15 Global B2B Marketing Agencies by B2B Marketing, UK, with 750+ award wins over the last five years.

ABOUT BluePanda

Founded in 2017 and headquartered in Portugal, BluePanda is a nearshore agency helping organisations build and scale marketing, CRM, and AI capabilities. With offices in Lisbon and Braga, the agency combines strategic expertise with hands-on delivery across brand strategy, digital advertising, content, SEO, marketing automation, and CRM. They support clients across automotive, retail, healthcare, hospitality, and technology sectors. As part of the BBN global partnership, BluePanda extends its Iberian capabilities with international strategic expertise while remaining a trusted execution partner in Europe.