BBN Strengthens APAC Presence with New Partner in Japan

London, UK – 28 January 2026

BBN, the world’s leading B2B marketing agency partnership, today announced a new partnership with Symphony Marketing Co, further strengthening its presence in Japan and the Asia-Pacific region.

The partnership brings together BBN’s global scale, unified operating model and collaborative delivery approach with Symphony’s deep local market knowledge and B2B expertise in Japan. Together, the partnership will support international and regional clients seeking consistent, high-quality B2B marketing execution combined with strong local insight.

BBN operates as a unified global B2B agency, with partner agencies working as one organisation across five continents. This model enables clients to access local expertise while benefiting from shared methodologies, standards and ways of working worldwide.

“Joining BBN allows us to collaborate with leading B2B agencies around the world while continuing to serve our clients with deep local expertise here in Japan. We are excited to be part of a truly unified global partnership. To the many companies looking to expand into the Japanese market, I would like to say this: With us as your partner, Japan is no longer a difficult market to navigate.”

Ichiro Niwayama,

Founder and CEO of Symphony

“This partnership reflects our focus on growing BBN in strategically important markets with agencies that truly align with how we operate. Symphony brings deep local insight and a strong commitment to collaboration, which is essential to delivering seamless B2B marketing globally.”

Annette Poyser,

Chief Operating Officer at BBN

“Japan is a vital market for many B2B organisations. Partnering with Symphony strengthens our ability to support clients with confidence, consistency and scale — while continuing to operate as one unified agency.”

Clif Collier,

Chairman of BBN

The partnership reinforces BBN’s commitment to building a strong, connected presence across APAC, while maintaining the high standards, shared methodologies and collaborative culture that define the BBN partnership worldwide.

ABOUT BBN

BBN is the world’s leading B2B marketing communications agency partnership, bringing together best-in-class independent agencies across five continents. Unified by shared methodologies, tools and standards, BBN operates as one global agency delivering integrated B2B marketing solutions for international and regional clients.

ABOUT Symphony Marketing Co.

Founded in 1990, Symphony is a Japan-based B2B marketing agency with over 35 years of experience supporting domestic and international companies with strategic marketing and business growth initiatives. Originally established as a marketing consultancy, Symphony expanded into BPO services in 1997 and has continued to evolve in line with the changing needs of B2B organisations.

Since 2014, Symphony has built strategic partnerships with leading marketing automation platforms, including Oracle and Marketo, enabling the agency to deliver sophisticated, data-driven marketing programs. In 2020, Symphony further extended its offering with the launch of education and training programs, supporting clients in building internal marketing capability alongside external delivery.

With a long-standing focus on B2B marketing, Symphony combines deep market insight, strategic thinking and practical execution to help clients navigate complex buying journeys, localisation challenges and market expansion in Japan and beyond. This experience and approach align closely with BBN’s unified global operating model and commitment to delivering consistent, high-quality B2B marketing worldwide.