Posted by Matti Airas - BBN Finland on 28th Aug 2018

INTRODUCTION TO PREDICTIVE MARKETING ANALYTICS

Predictive Marketing is the process, tools, and rules for applying predictive analytics to making marketing and sales decisions. The objective

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Posted by Alan Stobie - BBN UK (Scotland) on 17th Jul 2017

Why bots and AI need to be questioned

A few Saturdays ago, I did something I’ve never done before. I attended a Codethecity event. Why, you may ask?

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Brand Value in B2B Marketing

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The Courageous Marketer: A guide for the fearless

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Posted by BBN Belgium on 17th Jul 2018

9 reasons why automation is indispensable to your marketing

With digital marketing, the consumer is in charge. As marketers, we, therefore, juggle daily with tools and channels such as

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