Posted by BBN UK (London) on 19th Dec 2016

So Here’s the Strategy … Look, Kittens!

One of my criticisms of B2B marketing is that it is still too dominated by old-school, US-style thinking – product-driven

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Brand Value in B2B Marketing

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The Courageous Marketer: A guide for the fearless

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Posted by Annette Fernandes on 29th Feb 2016

Five tips to succeed in B2B marketing events

1. Search for the right events Are your demographic going to be there? It may sound obvious but I am always

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