Posted by BBN Central on 2nd Feb 2021
“What cannot be measured cannot be managed” … is the oft-quoted phrase that kicked off a recent discussion on the
Posted by BBN UK (London) on 23rd Oct 2018
Creative agencies have always struggled to prove their value. So why is it that the task seems to be even
Posted by Susanna Juusti - BBN Finland on 30th Jul 2019
I like to keep up on the latest trends and ideas across the spectrum of marketing activities. Part of that
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Posted by Jennifer Buchanan - BBN UK Scotland on 22nd Aug 2017
In a time of tightening budgets, in-house marketing departments are feeling the pressure to justify their spend. Historically, when balance
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