Posted by BBN Central on 14th Dec 2023

CMOs need a bolder budget for 2024

At the beginning of 2023, many CMOs were lamenting that the anticipated recovery from the COVID-19 pandemic didn’t look like

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Posted by Susanna Juusti - BBN Finland on 30th Jul 2019

5 Content Tips: Measure, Analyse, Improve

I like to keep up on the latest trends and ideas across the spectrum of marketing activities. Part of that

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An Introductory Guide to ABM

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The Courageous Marketer: A guide for the fearless

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Posted by BBN Central on 2nd Feb 2021

Is your B2B marketing made to measure?

“What cannot be measured cannot be managed” … is the oft-quoted phrase that kicked off a recent discussion on the

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    Posted by BBN UK (London) on 23rd Oct 2018

    How creativity leads to better results

    Creative agencies have always struggled to prove their value. So why is it that the task seems to be even

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