Posted by BBN Central on 19th Mar 2024

ABM Readiness – Part II – Debunking ABM Myths

Account-Based Marketing (ABM) has rapidly gained traction in the B2B marketing world, promising personalized and efficient strategies to win over

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Posted by BBN Central on 15th Aug 2023

Navigating Global Marketing Strategies for Maximum Impact

To end our series of posts on global marketing, we round up the key strategies to provide maximum impact on

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The Courageous Marketer: A guide for the fearless

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Posted by BBN Central on 10th Nov 2023

ABM Readiness – Part I

So, what exactly is Account-Based Marketing? Account-Based Marketing (ABM) is a B2B marketing strategy that uses intent keywords to create

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    Posted by BBN Central on 3rd Aug 2023

    The Marketing Globetrotter: Staying close to your customers

    Staying close to the action and putting your best foot forward in a new market should also include a team

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