Why brand building matters to performance marketing

In an era of sophistication, specialisation and globally distributed teams, we have two camps in marketing now, brand marketers and

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In what life stage is your brand? Fun or death rattle?

You know them... outdated companies that have no intention of wanting to change until revenues and profits are seriously decreasing.

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WHAM! BAM! Happy Birthday

What the BAM are we talking about? Well, BAM is one of our favourite acronyms and stands for Brand Asset

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