Posted by BBN Central on 14th Jul 2023

The Power and Importance of Strong Branding in B2B Markets

On our blog in 2016, we discussed the vital role of a strong brand in B2B markets, and seven years

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Posted by Benedicte Couturier - BBN France on 3rd Oct 2017

To take care of your employees, listen to them!!

In a world where the opinion of our peers, driven by social networks, has become preponderant in our choices, HR

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An Introductory Guide to ABM

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The Courageous Marketer: A guide for the fearless

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Posted by Rodger Jones, Senior Strategist - BBN USA on 23rd Mar 2021

Engaging employees: Internal branding pays dividends

In today’s new economics of service, it’s critically important to unite employees within an organisation so they are pulling in

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    Posted by BBN Germany on 7th Mar 2017

    An Employer Brand walks into a pub…

    Imagine the following: After a methodical and thorough process, you have decided on a differentiated, emotional, strategically grounded recruitment campaign.

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