Inhance Technologies was in search of a partner to lead the development and promotion of its story to current and expanding markets, applications and geographies.
Due to its recent international expansion, additional offerings and new markets, Inhance Technologies needed a new perspective on its story that could be told more effectively and consistently worldwide. A big part of that story included better communicating its sustainability mission, of which many existing customers were unaware.
Inhance Technologies envisioned a comprehensive “repositioning” of the company that would encourage new lead generation, notoriety and recognition as a leader in the specialty plastics and chemicals space.
With the new brand concept enthusiastically approved by Inhance Technologies leadership, it was time for the next phase: brand activation. We began this phase by orchestrating an internal brand launch to present the new messaging to what would become Inhance Technologies’ group of biggest brand ambassadors.
After a successful internal launch, we planned the external brand launch on Earth Day to coincide with Inhance Technologies’ sustainability offering. A new website was developed using the growth-driven design methodology and a complimentary CRM system was deployed to manage customer and prospects data. The existing social media channels were refreshed to build engagement with the target market and a press release and external email campaign were launched.
The new Inhance Technologies brand is visually stunning, more modern and cohesive across all owned channels. The content created appeals to customers throughout Inhance Technologies ’buyer journey. It’s easy and clear to understand who Inhance Technologies is and what they do for new customers. Existing and new customer details are effectively managed through the new CRM system and lead nurture campaign and automation are in place to support lead generation.
Within the first month of launch, results showed:
- 73% Increase in web traffic
- 37% Rise in time spent on site
- 40 New contacts generated
- 16 Qualified leads