We are excited to announce our latest strategic partnership with MarTech Cube, a renowned leader in B2B digital publishing. This collaboration is set to enhance the capabilities of both organisations within the B2B marketing landscape, promising to drive significant advancements in marketing strategies and client value.
The Power of Synergy
MarTech Cube brings its specialised knowledge in technology-driven publishing and demand cultivation to the partnership, complementing BBN’s innovative approach to marketing solutions. The synergy between the two firms aims to improve methods for media planning, public relations and lead generation.
“This partnership with BBN International represents a pivotal moment for MarTech Cube as we combine our strengths to set new benchmarks in B2B marketing,” said Bharat Gawra, General Manager at MarTech Cube. “Our collaboration is poised to transform the landscape of global marketing, driving unparalleled value for our clients and reshaping how businesses achieve their marketing objectives.”
BBN International echoed this enthusiasm for the new alliance. Annette Poyser, Executive Director at BBN, stated, “We are thrilled to join forces with MarTech Cube, whose digital publishing and lead generation expertise will enhance our B2B marketing solutions. This partnership perfectly aligns with our commitment to delivering robust, data-driven marketing strategies that adapt to the dynamic needs of B2B professionals worldwide. Together, we are dedicated to driving substantial results throughout the sales funnel for our clients.”
Transformative Impact on B2B Marketing
This partnership is more than just a business alliance; it’s a transformative development in the B2B marketplace. By leveraging the strengths of both companies, the collaboration is expected to set new standards in B2B. Here’s how:
- Enhanced Media Planning: Leveraging advanced data analytics to craft more effective media strategies.
- Improved Public Relations: Utilizing cutting-edge technology to enhance brand visibility and reputation management.
- Optimized Lead Generation: Combining innovative approaches to attract and nurture high-quality leads.
Both companies are committed to delivering outstanding value through comprehensive marketing solutions and unmatched agency expertise. Please visit their websites for more information about MarTech Cube and BBN International.
BBN’s approach is based on offering integrated delivery teams to its international clients, who have in-depth industry experience, technical and creative competencies, and geographic coverage. By drawing on an extensive and diverse global talent pool with a variety of highly specialised skill sets from our global partners, BBN can give clients a one-agency experience.
Recognised as one of the Top International B2B Marketing Agencies [1], BBN partners employ more than 1,500 B2B specialists in 71 offices spanning 30 countries, speaking 37 languages. BBN Partners has over 500 clients from 23 different B2B sectors, generating over $185 million in global billings.
[1] B2B Marketing, B2B Marketing Agency Benchmarking Report, 2023
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