Founded in 1990, Symphony is a Japan-based B2B marketing agency with over 35 years of experience supporting domestic and international companies with strategic marketing and business growth initiatives. Originally established as a marketing consultancy, Symphony expanded into BPO services in 1997 and has continued to evolve in line with the changing needs of B2B organisations.

Since 2014, Symphony has built strategic partnerships with leading marketing automation platforms, including Oracle and Marketo, enabling the agency to deliver sophisticated, data-driven marketing programs. In 2020, Symphony further extended its offering with the launch of education and training programs, supporting clients in building internal marketing capability alongside external delivery.

With a long-standing focus on B2B marketing, Symphony combines deep market insight, strategic thinking and practical execution to help clients navigate complex buying journeys, localisation challenges and market expansion in Japan and beyond. This experience and approach align closely with BBN’s unified global operating model and commitment to delivering consistent, high-quality B2B marketing worldwide.