BBN - Referro ( Netherlands - Eindhoven)

ABOUT Referro

The world’s b2b agency in Netherlands

As the exclusive Dutch partner of BBN – The World’s B2B Agency, Referro serves as your local gateway to global growth.

As the exclusive Dutch partner of BBN – The World’s B2B Agency, Referro serves as your local gateway to global growth. We specialize in strategic B2B marketing, branding, and demand generation, assisting businesses in achieving success in complex markets. We help foreign companies establish a foothold in the Netherlands and support local companies looking to expand internationally.

Referro is one of the oldest BBN partners, having joined in 1995. Our team understands the unique challenges of international B2B marketing. Referro delivers insight-driven campaigns, compelling content, and data-driven marketing automation to engage high-value audiences.

Being part of the BBN network for 30 years enables us to provide globally aligned solutions while maintaining local relevance. We collaborate with 29 agencies worldwide, with over 1.500 experts sharing knowledge, methodologies, and best practices to create seamless multi-market campaigns.

From brand positioning and Account-Based Marketing (ABM) strategies to performance-driven digital marketing, Referro helps organizations enhance their market position and accelerate growth. Our approach is grounded in BBN’s proven methodologies, ensuring measurable impact and return on investment (ROI).

Are you searching for a B2B marketing partner in the Netherlands with both global reach and local expertise? Let’s connect!

KEY PEOPLE

Gerard van den Bogaart

Agency owner

In 2013, after 20 years of experience in both SME and corporate environments in the energy sector, Gerard made the move to Referro, combining his extensive B2B marketing and sales expertise with the agency’s strong capabilities. His time on the client side of the business has proven invaluable, giving him a deep understanding of the real-world challenges that marketing and sales teams face. Gerard has a rare ability to blend strategic vision with decisive execution, always with one clear objective: elevating the effectiveness of clients' marketing and sales processes. He thrives on pushing boundaries every day, ensuring that businesses don’t just keep up but stay ahead. As a board member of BBN, Gerard is increasingly recognized as an expert in international B2B marketing. His global perspective, combined with hands-on experience, enables him to craft strategies that drive success across borders.

Carl Derks

Marketing architect and Client Services Director

Carl joined Referro in 2010, bringing loads of experience from his former product management and marketing & communication management roles. His career switch to the agency side was driven by a passion for helping businesses navigate complex marketing challenges with clarity and impact. What sets Carl apart is his ability to truly dive into his projects, exploring every angle and possibility to find the most effective solutions. His deep investigative mindset, combined with a keen strategic eye, allows him to uncover insights that drive real business results. Clients, mostly in ICT, Manufacturing, and Trade, benefit not only from his inside-out understanding of their internal challenges, but also from his commitment to delivering measurable success.

Monique Bijnen

Digital Strategist

With over two decades of experience in the online world, she has navigated both agency and client-side roles, gaining a 360-degree perspective on digital marketing. Since 1999, she has worked as a content specialist, CRM & marketing manager, and account manager across B2C e-commerce and B2B, helping brands drive engagement and revenue. Her expertise lies in campaign management and conversion optimization, ensuring that every marketing effort delivers measurable impact. Additionally, she is highly skilled in marketing automation, persona development, and buyer journey optimization - turning insights into powerful, results-driven strategies.

Suzan Spermon

Manager contact centre

As a specialist in email marketing, her primary focus is to deliver effective and result-driven digital marketing solutions for Referro’s clients. With a deep understanding of marketing technology and automation, she helps businesses optimize email campaigns, improve engagement, and drive measurable results. She strongly believes the internet should be accessible to everyone, including people with disabilities. She supports the Web Content Accessibility Guidelines (WCAG) and takes pride in Referro's partnership with Eye-Able Benelux, which shares the same mission.

Edwin Wolters

Creative Director

An experienced creative mind dedicated to driving businesses; Edwin oversees the creative processes at Referro. He can translate strategic insights and creative briefings into ideas and campaigns that distinguish our clients from the competition. His ability to seamlessly combine logic with creativity is his USP. He approaches every challenge with a structured, analytical mindset ensuring the outcome is fresh, original, and visually compelling. This balance allows him to develop creative solutions that are both inspiring and strategically effective.

SOME OF OUR GLOBAL CLIENTS

CONTACT US

For new business or general enquiries please contact:

gerard@bbn-international.com

T: +31 135 287 307

THE WORLD IS WAITING

If you have international marketing needs, a brief you’d like to run by us, or just fancy a chat about a particular challenge you’re facing, we’re all ears and happy to help.

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