BBN - Park and Battery ( USA - Oakland )

ABOUT Park & Battery

The world’s b2b agency in USA

Park & Battery has been a part of the BBN Partnership since 2023. They are a distinguished brand, marketing, and content agency that leverages diverse perspectives to enhance value for brands and businesses globally.

Recognized as a B2B 2023 Agency of the Year by the Association of National Advertisers and B2B Marketing and featured on the Chief Marketer 200 list, P&B has also been among the top five fastest-growing agencies in the 2023 B2B Marketing US Agencies Benchmarking Report.

Drawing on its rich heritage, Park & Battery’s name reflects the invaluable insights gained from the vibrant streets of New York and San Francisco, blending relentless hustle with cutting-edge innovation. With its headquarters in Oakland, CA, and additional hubs in New York City, Salt Lake City, Miami, and the UK, Park & Battery proudly positions itself as a B2B Launch Agency within the BBN partnership. The agency excels in developing brands, campaigns, and experiences that significantly impact everything from strategy and messaging to creative/design, content creation, and go-to-market strategies.

The extensive cross-industry experience of their teams equips Park & Battery to offer clients fresh, effective approaches, drawing from a rich pool of knowledge across various sectors. Park & Battery boasts expertise in numerous fields, including Technology, Financial Services, Life Sciences, Freight and Logistics, AI, Automation, IoT, Professional Services, Education, and Media, making them a versatile and dynamic partner within BBN.

KEY PEOPLE

Ted Kohnen

CEO, Founder

Named one of the ten most influential CEOs in 2021, and the recipient of multiple Agency-of the-Year recognitions, Ted is the CEO of Park & Battery. As CEO, Ted works closely and empathetically with CEOs, CMOs and other marketing decision makers on the development and execution of business and marketing strategies in order to accelerate business performance.

Michael Ruby

President & Chief Creative Officer, Founder

Named the 2021 Best in Biz Creative Executive of the Year, part of the 2018 DMN 40under40, and among the PM360 ELITE 100, Michael is the President and Chief Creative Officer of Park & Battery. Michael’s work has been recognized by The One Show, Webby Awards, Global ACE Awards, B2 Awards, Content Marketing Awards, numerous awards from The Drum, and his favorite: “Best use of the word ‘boo-yah’ in a b-to-b ad ever,” according to Ad Age.

Rebecca Falk

SVP, Client Services

Rebecca leads Park & Battery’s team of global client engagement professionals and ensures outstanding working experiences and results for everyone who selects P&B as their agency partner. Rebecca brings fifteen years’ experience leading engagements and delivering transformational results for some of the world’s best tech, biotech, and professional services brands, on both the agency and client-side, in both her native United Kingdom and in the United States.

Karyn Scott

CMO In Residence

As Park & Battery’s CMO In Residence, Karyn Scott is a twenty-five-year marketing executive with leadership experience at technology champions and challengers alike. Karyn acts as a fractional CMO and c-suite advisor for numerous early-stage startups throughout Silicon Valley. Prior to that, Karyn was Chief Marketing Officer at Kloudspot, developers of the first AI-driven situational awareness and intelligence platform, and SVP, Head of Global Marketing at Flexport, the SoftBank-backed, San Francisco-based unicorn freight tech innovator.

Teena Saur

VP, Strategy

Teena leads Park & Battery’s global brand and digital strategy practices, bringing more than twenty years’ experience leading brand strategy, product marketing, and customer insights. Teena has a passion for building brands people love and trust, with deep expertise in Tech/SaaS, Gaming, Consumer Goods, Life Sciences/Biotechnology, Luxury Goods, Healthcare, and Financial Services. Teena has worked on both the client and agency sides developing B2B and B2C brand and campaign positioning, websites, persona profiles and messaging, content strategy and creative strategy.

Chad Young

VP, Global Business Operations

Chad leads Park & Battery’s global business operations, which spans targeted growth strategies, operational excellence, human resources, talent acquisition, and retention. Chad is an accomplished leader with over 20 years of experience in business operations, corporate development, M&A, HR/talent acquisition, and DEI initiatives across multiple verticals. Through strategic acumen and a data-centric approach, Chad has driven and supported hyper-accelerated growth for various organizations including Colliers International and Marcus & Millichap.

Greg Cavaluzzo

VP, Integrated Marketing & Media

Harnessing the power of storytelling to go beyond the paid media impression, Greg takes a creative approach to media strategy, identifying unique opportunities for brands to make meaningful connections with their consumers. With over fifteen years of media agency experience, Greg has worked across a wide range of verticals including: alcohol beverage, luxury, entertainment, telecommunications, QSR, technology and finance. Previous clients include RémyCointreau, Heineken, Expedia, PlutoTV, NBCUniversal and Morgan Stanley, to name a few.

Kristen Kremkau

Director of Content

With over a decade of experience creating award-winning content on both the agency and client sides, Kristen leads Park & Battery’s content team, overseeing everything from strategy to execution. Kristen has helped brands from a number of industries bring their content to the next level, including: technology, pharma/biotech, financial services, retail, food & beverage, and aviation (to name just a few). Her client experience includes Boeing, HSBC, WW, Trelleborg, ABB, Merck and IQVIA, among many others.

CASE STUDIES

Champions of Social Justice

Best Brand strategy / Campaign

SOME OF OUR GLOBAL CLIENTS

CONTACT US

For new business or general enquiries please contact:

ted.kohnen@parkandbattery.com

THE WORLD IS WAITING

If you have international marketing needs, a brief you’d like to run by us, or just fancy a chat about a particular challenge you’re facing, we’re all ears and happy to help.

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