BBN - Green Hat ( Singapore - Singapore )

ABOUT Green Hat

The world’s b2b agency in Singapore

Green Hat has grown to become APAC’s largest agency focused on ‘considered purchase’ marketing.

They help their clients re-think their B2B marketing approach, by shifting the narrative and reshaping the solution. They are a full-service B2B agency with capability in strategy, research, brand development, digital and social media, content marketing, automation and analytics.

They become business partners with their clients and have many multi-year service engagements with blue-chip brands. For over a decade, they have authored the B2B Marketing Research Report  , which is the most comprehensive study of intentions and directions in B2B marketing in the region.

KEY PEOPLE

Andrew Haussegger

CEO

Andrew is an ex-software engineer turned B2B marketer with a passion for customer lifecycle and engagement marketing for the ‘considered’ buying process. He developed the 3C3P Customer Lifecycle Marketing method – a strategic marketing approach adopted by many blue-chip firms including USG Boral, Mercer and Korn Ferry. Andrew co-authors the annual Green Hat/AMI B2B Marketing Research report, Australia’s leading study on the state of the B2B marketing landscape in Australia.

Stuart Jaffray

Managing Director

Stuart is a creative, data-driven business leader with a proven track record of driving long-term sustainable growth. He offers over 20 years’ customer, digital, CRM, data and brand expertise having previously held the position of Managing Director at one Melbourne’s largest media agencies; AU CMO for one of world’s most valuable brands; and in client leadership at CRM and creative agencies.

Shawn Low

Singapore Director

A media-savvy chameleon, Shawn’s passion for content, social media, marketing, travel, and tech fuels his versatile approach. He’s led content, digital, and social teams at numerous global agencies. At Green Hat, Shawn helps key clients develop effective B2B marketing programs through strategy, content and account-based marketing (ABM). Based in Singapore, he is responsible for driving business growth, building strong client relationships, and delivering quality work with the help of a global team of talented professionals.

Alison Ma

Head of Creative

Alison brings 20 years’ experience in B2B as an editor, copywriter and creative director. At Green Hat, she is an advocate for the important role good creative plays in best practice B2B marketing. She has worked on ABM, lead gen and marketing campaigns for some of the world’s leading technology and sustainability brands. Alison works collaboratively with clients to shape and deliver a creative vision and strategy that strengthens their brand with B2B buyers at every stage of the funnel.

Joel Thomson

Head of Strategy

Joel is a content and communications strategist, an entrepreneur and a thought leader in his field. A hands-on content creator with deep experience in digital change and innovation. At Green Hat Joel works with clients to build their competitive positioning to underpin their marketing aspirations, with a strong focus on effective engaging customer experiences and brand communication platforms.

Jakob Naumann

Head of Digital Experience

Jakob is an experienced and analytical digital marketer with a deep understanding of B2b digital customer journeys, ABM, automation, MarTech platforms, Integrations, E-commerce and Omnichannel Digital Experiences in B2B and B2C environments. At Green Hat, he works with clients to accelerate digital marketing automation strategies and design ABM solutions with a clear focus on digital experience.

Malte Weyhe

Head of ABM

Malte leads the ABM practice at Green Hat and has spent the last 15 years in various marketing roles in professional services firms. In his last gig on the client side, he set up the global ABM program for consulting firm Korn Ferry. Speak to Malte about account-based marketing and why he’d rather call it opportunity-based GTM.

Helen Richards

Commercial Director

Helen brings her creative and production management background of over 20 years in the fashion industry to Green Hat. She has ‘grounded practicality’ and the lens of development and nurturing of Green Hat’s valued employees. As Commercial Director for the agency, she manages the finance and business operations team as well as supports our HR function.

CASE STUDIES

SOME OF OUR GLOBAL CLIENTS

CONTACT US

For new business or general enquiries please contact:

hello@green-hat.com.au

T: +61 3 9290 9777

THE WORLD IS WAITING

If you have international marketing needs, a brief you’d like to run by us, or just fancy a chat about a particular challenge you’re facing, we’re all ears and happy to help.

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