Executive VP, Gabi Armstrong, talks about branding from the inside out, and how to know if your agency is the Read more
Strategy
Posted by BBN Central on 16th January 2018
, in
BBN
| Content Marketing
| International Marketing
| Marketing
| Public Relations
| Social Media
| Strategy
| Thought Leadership
Content Marketing is like getting a puppy You think a puppy will add some colour into your life, but your Read more
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Posted by Jennifer Buchanan - BBN UK Scotland on 22nd August 2017
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BBN
| Content Marketing
| Inbound Marketing
| Lead Generation
| Marketing
| Strategy
In a time of tightening budgets, in-house marketing departments are feeling the pressure to justify their spend. Historically, when balance Read more
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Posted by JoDee George - BBN USA (Milwaukee) on 7th August 2017
, in
BBN
| Customer Experience
| International Marketing
| Marketing
| Product Marketing
| Strategy
Business-to-business marketing is undergoing a much-needed makeover to better align to sales and business results. Old ways of thinking aren’t Read more
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Posted by BBN Germany on 7th March 2017
, in
BBN
| Customer Experience
| employer branding
| International Marketing
| Marketing
| Reputation
| Specialist Industry expertise
| Strategy
Imagine the following: After a methodical and thorough process, you have decided on a differentiated, emotional, strategically grounded recruitment campaign. Read more
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Posted by Amanda Rufer - BBN USA (Milwaukee) on 2nd January 2017
, in
BBN
| Customer Experience
| Marketing
| Marketing automation
| Strategy
| User Experience
WHAT IS A PERSONA? A user/design persona is a great way to represent the users who you are designing for. Read more
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