B2B marketing has a problem. It’s become repetitive, overly rational, and hyper-focused on the short-term. What B2B needs is to Read more
Strategy
It’s frustrating putting lots of work into a press release only to see it not get picked up by anyone. Read more
Read more...Leading ABM practitioners discuss some of the burning issues in planning and implementing ABM in their organisations Recently, I Read more
Read more...Did you know that recent Financial Times research showed that 52% of business leaders and 30% of senior marketers rate their Read more
Read more...Times are challenging for many businesses right now. The focus is on cost once again. That means every penny that Read more
Read more...The tech world is alive with buzz words, but few are as often spoken as Agile. And it is not Read more
Read more...What the BAM are we talking about? Well, BAM is one of our favourite acronyms and stands for Brand Asset Read more
Read more...Know what the future holds and plan efficiently. Are you crazy? Most B2B marketers can tell you that’s almost impossible, especially Read more
Read more...Fundamentally the business model has been the same for decades in just about every agency. However, the current COVID crisis Read more
Read more...The COVID-19 pandemic has been impacting businesses with overwhelming challenges and CEOs are manoeuvring through unchartered waters. Every move counts Read more
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