Does gating content still belong in a modern marketing strategy? A courageous CMO should be confident that the content is good enough to create leads and sales based on its own merit. Read more
Strategy
The CMO knows that data-driven decisions will always beat assumptions. Data is the common denominator in a business sector that has become insight-driven. Read more
Read more...If the CMO is to succeed with data-driven marketing communication, they need to jump wholeheartedly into digital change. Read more
Read more...B2B CMO needs to prioritise long-term brand building rather than short-term measures to gain market share, lasting growth, and reach their goals. Read more
Read more...Organisations often start ABM without proper research, and insights and are not getting results. Learn how customised research reports can help marketers get the best out of their ABM campaigns. Read more
Read more...Aina Lemoen Lunde, Executive Vice President Group Brand at DNB, invests heavily in data-driven marketing to increase customer satisfaction. Andre Thue from BBN Norway finds out how Lunde is paving the way for CMOs Read more
Read more...Here are some tips and thoughts from Tor Wallin Andreassen, Research manager, professor and founder of the Norwegian Customer Barometer, on what it takes to succeed as a marketing manager in a B2B company. Read more
Read more...To stand out, we must do things that make the audience take action. Marketers need to put quality over quantity, especially in B2B, that, for decades, has focused on short-term measures to reach immediate goals. Read more
Read more...According to Douglas Adams, in his hilarious novel The Hitchhiker’s Guide to the Galaxy, 42 is the meaning of life, Read more
Read more...Where should heads of marketing focus their budgets in 2023? Should they trust conventional channels or try to reverse the Read more
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