Discover how a strong brand in B2B markets boosts decision-making, premium pricing, customer loyalty, market perception, and business performance Read more
Marketing
B2B marketers often use a single language website for global reach. Yet, online localisation is key for true global presence. Read more
Read more...Eleius joins BBN as a new agency partner in France. A comprehensive, full-service agency focused on the B2B tech sector, and headquartered in Paris Read more
Read more...Expressing your brand in relevant and creative ways can be challenging as you expand your brand geographically. Read more
Read more...As more businesses expand globally, balancing global messaging consistency and local relevance is exceedingly challenging. Read more
Read more...Welcome to our list of strategies aimed at enhancing your strategic thinking and proving your value as a CMO. Read more
Read more...Understanding cultural nuances is crucial for successful international business interactions and building stronger connections globally. Read more
Read more...CMOs are eager to hire professionals specialising in data and analytics. It’s a core competency that every forward-thinking marketing team should possess, and it’s a battle for the best minds. Read more
Read more...In this article, BBN partner, Luxid Group takes a deep dive into some of the changes that have affected lead generation and provides insights on tackling these challenges. Read more
Read more...Does gating content still belong in a modern marketing strategy? A courageous CMO should be confident that the content is good enough to create leads and sales based on its own merit. Read more
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