Imagine the following: After a methodical and thorough process, you have decided on a differentiated, emotional, strategically grounded recruitment campaign. Read more
Marketing
Since the advent of Social Media, there is a growing move within B2B-centric businesses to act more like a person Read more
To state the bleedin’ obvious, our world is digital now. People live online these days. That’s where conversations take place. Read more
Many of us may know a country — or even a set of countries — where we understand best practices Read more
WHAT IS A PERSONA? A user/design persona is a great way to represent the users who you are designing for. Read more
CX, or Customer Experience, is a term that has been bandied around a lot lately. A good thing in itself, Read more
Marketers Should Be Architects “No person who is not a great sculptor or painter can be an architect. If he Read more
Some don’t think that branding matters in B2B markets. They say that B2B decision makers are logical beings immune to Read more
BBN UK, recently invited content marketing strategist John W. Hayes into our offices to explain his views on the subject and share Read more
One of the toughest aspects of conducting a B2B research study is securing the support of a hard-to-reach target audience. Read more