If you’re a marketer, you’ve explored the seemingly never-ending list of metrics, such as social media engagement, site visits, and Read more
Marketing Technology
Predictive Marketing is the process, tools, and rules for applying predictive analytics to making marketing and sales decisions. The objective Read more
With GDPR now been put into effect in the EU many companies have lost a considerable amount of their contacts. Read more
With digital marketing, the consumer is in charge. As marketers, we, therefore, juggle daily with tools and channels such as Read more
Process Efficiency The more efficient your process, the more chance of success, which seems blindingly obvious but in the early Read more
The Marketing Technologist: The Marketing role in a digital age In this blog, posted almost a year ago by Gerard van den Bogaart, Read more
Recent research has suggested that professional service businesses that are high-growth companies are three times more likely to have a Read more
I’ve been hearing the phrase: ‘The Modern Marketer is part scientist, part creative’ for quite some time now, but what does Read more
The new EU Privacy Policy ( GDPR) will affect the life of many marketing organizations by spring next year. The regulation will enter Read more
To state the bleedin’ obvious, our world is digital now. People live online these days. That’s where conversations take place. Read more
